Sapient named number one digital marketing agency in the UK by New Media Age

Company Brief

Gurgaon/ Bangalore, October 3, 2007

Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one digital marketing agency in the UK by New Media Age (NMA), the UK's only weekly magazine covering the business of interactive media. Announced at this week’s AdForum 2007 event held in New York, the news comes on the heels of several other industry awards as well as major customer wins including BBC, BSkyB (Sky News and Sky Entertainment), Royal Bank of Canada, Sandals Resorts, Sportingbet, Honda Aircraft Company, Sony Electronics and Sony Computer Entertainment Europe, among many others.

'Getting recognized as the top digital agency in the UK is a huge honor and another big step for Sapient Interactive -- one that really validates our strategy to become the dominant player in the interactive space,” said Sapient Chief Creative Officer Gaston Legorburu. “The investments we continue to make in top creative talent coupled with our strategic prowess and technology horsepower are proving to be a killer combination.'

The recognition from NMA comes on the heels of several campaign and company-focused industry awards received in 2007. Campaign awards of note include:

Gold ADDY Award for Elements of Advertising/Animation (Logitech.com/Vista)

Gold ADDY Award for B2C Micro site (Sony VAIO Essence)

(Gold/Silver) awards at the 13th Annual Financial Communications Portfolio Awards (GE Money)

WebAward for Electronics Standard of Excellence (Logitech Global Website and SonyStyle)

IMA (Interactive Media Awards) for Best in Class eCommerce and eAirline (Honda Jet launch Site)

Key company focused awards and recognitions in 2007 include:

Sapient Interactive was named the largest digital marketing agency in the United Kingdom by New Media Age

Sapient was named the second largest digital agency in North America in April by Advertising Age

Sapient secured the #2 position in the 2007 New Media Service Ranking of German interactive agencies by the German Association for Digital Economy (BVDW)

For more information, please contact:

Manjula Verma

Sapient

+91 124 416 7000

mverma4@sapient.com

Neha Pathak

20:20 MEDIA

Ph: 91-11-26933291-97

Mobile:9871033958

Fax: 91-11-26933298

Email : neha@2020india.com