Three animated condoms preach 'Safe Sex'

Company press release, February 9, 2004

Mumbai

The Three Amigos is a series of 20 comedic HIV/AIDS public service announcements (PSAs) conceived to destigmatise the condom and encourage responsible sexual behaviour. The animation initiative brings together world-leading talent from Canada, India and South Africa.

An entirely volunteer pro bono effort, the series of 20 PSAs features talking condom characters Shaft, Stretch and Dick in a humorous and light-hearted approach to safe sex. The project brings together producer Brent Quinn of South Africa, producer Firdaus Kharas of Canada and associate producer Jay Zaveri of India.

Future Thought Productions has completion the 20 high-quality animation shorts. Associate Producer Jay Zaveri said, "The project really interested me because it was an edgy way of tackling a really serious problem - battling the scourge of HIV/AIDS." Commenting on behalf of the 80-person international production team, producer Kharas said, "Future Thought went the extra mile for this project. We are very grateful for their magnificent contribution. Their efforts will help reduce the number of people who contract the HIV virus every day, which currently stands at a staggering 14,000 people".

Already the series has received overwhelmingly positive endorsements from across the globe, most notably by Nobel Laureate Archbishop Desmond Tutu who has called the project "a significant contribution in raising awareness about AIDS prevention." The series has been gaining widespread support for its humour and non-threatening approach.

Kharas said his goal is to have a billion people see the series of PSA's. India is a top priority. Broadcasters may receive a tape free of charge by writing to order@thethreeamigos.org.Further information about the project can be found at www.thethreeamigos.org.About Future Thought Productions:Future Thought Productions is a high-quality 2D cel and computer-generated animation studio involved in the development and production of animated content for television, web the mobile space. Founded in 1998, Future Thought, located in a warehouse in downtown Bombay, has developed a unique process for the production of 2D animation through a combination of conventional 2D and computer-based techniques. Future Thought's vision is to create impactful entertainment that leaves a lasting impression with its clients and consumers. Future Thought has a core team of the most talented designers, concept artists and animators in the industry and is committed to take on challenging projects that require a high level of skill not found elsewhere.

For details contact:

Noella Menon

Future Thought Productions

Tel: 022 56602001 Ext: 135