RPG Retail unveils first GIANT hypermarket in Mumbai

Company press release, February 19, 2004

Mumbai

It is finally here, the first ever hypermarket of India, in Mumbai. RPG Retail announces the launch of GIANT Hypermarket at Malad, an outlet that will change the way one does shopping. In spite of the well known space constraint in Mumbai, GIANT is living up to its name and opening a single level store of 50,000 square feet of air- conditioned comfort at Inorbit Mall, Malad.

GIANT Hypermarket will stock every conceivable product that can be purchased by a household. It will have more than 25,000 products all under one roof. At GIANT you can get groceries, fresh fruit, vegetables, home appliances, white goods, luggage and anything one can imagine at discounted prices. GIANT would offer three levels of discounts across every product sold in the store, 365 days in a year. The discounts would range from 4% to 40% on the MRP. Price, comfort, convenience, quality, correct quantity and service are just few advantages of what you can experience at GIANT. Apart from the wide product range, the GIANT store would also have a Bakery, Music World and a Gifts & Novelties counter.

GIANT caters to end consumers, institutional buyers and the large fraternity of small businesses like retailers, eateries, hotels and restaurants. Apart from selling all items below MRP, the store also has regular promotions and special offers 52 weeks of the year. These are price offs and are in addition to the low prices being offered. These offers are across the entire range of products and offer great savings on a number of leading brands. Based on the experience and learning from various international peers, GIANT has further leveraged the benefits of large-scale operations to develop a successful range of private label products.

Customer service and convenience is a core focus area for the store team and the air-conditioned, clean, comfortable, well stocked and laid out store ensures absolute customer delight. The spacious layout allows for wide aisles within the store for moving around. The ample space outside ensures that GIANT is the one place, where customers do not have to worry about parking.

GIANT would also offer to the Mumbai consumers several customer facilities never before experienced in the city. Some of the key features of the store would be ~ 31 cash tills, which stretch across this store of 50,000 square feet, A 4,000 sq. ft. area of fresh fruits & vegetables, An unconditional Replacement guarantee and a Price Guarantee.

GIANT is Indias first complete Hypermarket. The first store is in Hyderabad, centrally located in Musheerabad. This store is spread over a 1,20,000 square feet area, stocking around 25,000 SKU's across a single level trading area. GIANT has pioneered the concept of Hypermarket by offering multiple pricing, wherein a customer pays less when they purchase more. The central theme of this retail format is the widest range being offered at discounted prices i.e. Badaa Choice Chota Price.

GIANT is part of the US$1.6 billion RPG Group's retail sector.

For further information please contact:

Swati Katakam

Tel: 022-56636233

Email: swati_katakam@greyindia.com