ICOMO changes the rules of educational advertising

Company Brief

Mumbai, October 22, 2007

ICOMO Advertising's brand new TV commercial for IMS Learning Resources Pvt. Ltd. has managed to strike a chord with MBA aspirants all over India, considerably increasing the web traffic to IMS. (Source: pankap.wordpress.com)

The film shows a student battling with various entrance exams. He finally conquers it all exclaiming "Mere paas ICAP hai". ICAP is IMS' new teaching methodology that prepares students for all tests at once. What makes this film special is its filmy style which comes as a breath of fresh air in the jaded flowers and scholars approach to educational advertising.

Director of ICOMO Advertising, Sandeep Varma, also the director of this film, comments that, "A quick profile of MBA wanabes reveals that they are not your typical kitabi-keedas with a strict study schedule. Most of them have jobs, or are just out of college and have varied personalities and interests in the not so studious areas"

ICOMO Advertising has been a long term partner with IMS being its ATL & BTL agency for over 6 years now. In the past it has received international acclaim at film festivals such as the Philadelphia Short film festival for its film on Water Conservation for IMS.