FCUK brand comes to India

Company press release, March 12, 2004

New Delhi

FCUK, one of the most successful fashion design houses / designer label in the UK, has forayed in the Indian market by introducing its watch collection in the first phase. The watch collection is being marketed by TIMEX Watches Ltd. in India. FCUK - 'the brand born of a desire to be original, distinctive and accessible', brings to India watches that effortlessly combine a dash of the FCUK attitude with its inimitable styling, to create an eclectic mix which on one end has watches that are sexy, super cool, trendy and funky, while on the other hand also includes some vintage and contemporary classics.

The FCUK range is available in 27 designs with 12 for Men, 14 for Ladies and 1 Unisex and is priced between Rs. 6,000/- to Rs. 11,000/-.

Mr. Kapil Kapoor, Managing Director of TIMEX Watches Limited and Regional Director, South Pacific and India, and also the spokesperson for FCUK in India said, We are delighted to bring this brand in India, which has already created waves worldwide with its style statement. FCUK as a brand has been growing over 3 decades courtesy its powerful vision for the future. The watches are designed with the individuals in mind, and are an intelligent mix of modern glamour, style, and attitude. We see them becoming the season's hottest accessories, vanishing from shelves like hotcakes.

FCUK range of watches launched in India has watch selection from 13-product range. This includes the celebrated range Argyll Street, Long Acre, Oxford Street, Cambridge, Kings Road, Islington, Edinburgh, Moscow, Adelaide, Lisbon, Toronto, York & Vancouver. The FCUK watch collection draws inspiration and uses colours, leathers and other styling elements that have influences from the seasonal clothing range.

FCUK watches (make a strong impact with their hard-edged steel styles that) can either be treated as a personal style statement or as an elegant piece of jewellery and are ideal for a Fun-Day or a Glam-Night-Out.

FCUK's much-celebrated Argyll Street for ladies is a delicate luxury ladies brushed steel bracelet watch with Swaroski crystals and square face available in silver or lilac dial. Whereas Vancouver, the distinguished range for the macho man have designs, influenced from traditional Zippo lighter, the masculine steel chain and clip in the watch means you can wear it wherever and however you please.

About FCUK

FCUK, one of the most successful fashion design houses / designer label in the UK, was founded in 1972 by Stephen Marks. The company, known for its powerful futuristic vision, operates from 2000 locations around the world with 50 wholly owned and franchises stores in Europe, and 25 in USA. FCUK ventured into optical and sunglasses in mid 1998 and today it is the no.1 fashion optical brand in UK much ahead of ck, Armani, DKNY and Guess.

About TIMEX Watches Limited

The TIMEX brand has been at the top of the popularity and sales graph for decades now both in the US and Canada and in many places around the world. The TIMEX story dates all the way back to 1857 when it was established as The Waterbury Clock Company. The first TIMEX wristwatch was introduced in 1950 and quickly became the generic name in the field. TIMEX has a multi-brand strategy ranging from the sporty and high-tech to the dressy. There are also a variety of watches in cool colours and shapes aimed at the young and hip.

While every TIMEX produced since then has retained the virtues of those early watches, in the intervening 50 years, the company has introduced a steady stream of technological advancements including:

Ironman Triathlon, the first full-featured performance sport watch.

Indiglo night light, the unparalleled watch illumination system

Data link, the first watch to interface with a personal computer

Ironman Speed + Distance system, the first watch to use global positioning technology to accurately answer the questions; How far? and How Fast?

TIMEX, headquartered in the United States, is one of the world's preeminent watch brands, that has been recently adjudged among top 100 Most Trusted brands of India by Brand Equity, The Economic Times and has been named one of Indian SuperBrands by the SuperBrands Council. TIMEX has worldwide manufacturing, marketing and distribution facilities in order to service its global presence. TIMEX is celebrating its landmark achievement of selling 1 Billion watches worldwide in 2003.

For further information, please contact:-

Anjali Batra / Geetanjali Sethi / Saurabh Gupta

e,Lexicon Public Relations and Corporate Consultants Ltd.

Tel.: 011-2623 4726/ 2622 3099

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