Get sparkling clothes and gold with Ariel and Tide at Giant

Company press release, March 18, 2004

Mumbai

Procter & Gamble Home Products Limited (P&G) announces the launch of its Ariel-Tide Towering Gold Dhamaka at the Tide Junction in Giant hypermarket at InOrbit Mall, Malad. The Towering Gold Dhamaka gives consumers a chance to get their clothes stain-free with Ariel and super-white with Tide, as well as exquisite pure gold jewelry worth Rs 25,000 from TBZ.

The Ariel-Tide Towering Gold Dhamaka is open up to April 12, 2004 to all consumers who get a coupon free on purchase of either 1 Kg pack of Ariel or Tide 2 Kg from the Ariel-Tide Towers in Giant hypermarket. The coupons are subsequently entered for the Ariel-Tide Towering Gold Dhamaka draw to be held every 10 days at the Ariel-Tide Junction in Giant hypermarket, where one lucky winner, will win the jewelry set and ten others will win consolation prizes. The jewelry sets are on display at the Ariel-Tide towers.

The Ariel-Tide Towering Gold Dhamaka has been launched to announce reduced prices of Ariel and Tide large packs by 20-50 per cent, while maintaining the superior quality. The superior quality 500 gms pack of Tide now cleans a family's one month laundry in just Rs 23, while a 500 gms pack of Ariel cleans a family's one month laundry in just Rs 50. This significant price reduction will now allow many more Indian consumers to experience outstanding whiteness from Tide and superior stain-removal from Ariel in every wash.

World-over Ariel epitomizes 'stain removal' and removes even the toughest stains in the first wash. Introduced in India in 1991, Ariel has continuously led other detergents in product innovation. For example, it pioneered the use of enzyme technology for superior and safe stain-removing power, longer-lasting perfume, and the P&G proprietary cleaning technology, which cleans everyday soil and dirt from garments. Over the years, the brand has enjoyed endorsement from celebrities such as the former actress and member of parliament, Shabana Azmi, Smriti Iraani, and lakhs of other homemakers in India.

Tide is the world's oldest and most trusted billion dollar detergent and is the market leader in 23 countries around the world. Tide provides outstanding whiteness on white clothes and provides excellent everyday cleaning for coloured clothes too. Launched in India in mid-2000, the brand has gained popularity among Indian housewives, thanks to its superior whitening, creative advertising starring Shekhar Suman, and its value-for-money proposition.

Both Tide and Ariel are billion dollar brands in sales for P&G globally. Both brands contain safe ingredients for normal fabrics and skin under recommended usage conditions for laundry, and meet stringent human and environmental safety standards of the company. Procter & Gamble Home Products also has in its portfolio in India other leading brands such as Pantene, Head & Shoulders, and Rejoice.

For further information, please contact:

Michelle D'Souza / Cheryl Gomes

Madison Public Relations

(91 22) 2826 6000 Extn. 7130 / 24187074 / 76

dsouza.m.1@pg.com / cheryl@sew.madisonindia.com