Company release, April 13, 2004
Mumbai
The mere thought of the forthcoming summer is enough to drench us with sweat. What better way to beat the heat than to sip a tangy Jhatpat Jaljeera Masala introduced by Mother's Recipe. Now Mumbaikars have plenty of reason to welcome the scorching heat with the refreshing Jaljeera.
The recipe for Jhatpat Jaljeera Masala has been developed after conducting extensive tasting and sensory evaluations by consumers in cities like Amritsar, Delhi, Chandigarh, Baroda, Mumbai and Pune. This traditional drink which also acts as a digestive is available to the consumers in single and double serves sachets. Priced at Rs 1 and Rs 2 respectively, Jhatpat Jaljeera Masala is currently available in retail outlets across Mumbai. What makes Jhatpat Jaljeera Masala so irresistible is that, it can be added to any fruit juice as well. Can you imagine the taste of soups, chutneys, Namkeens, Popcorn and PavBhaji when sprinkled with Jhatpat Jaljeera Masala? So take on the great Indian summer in a natural 'Thanda' way!
For further information, please contact:
Harmindar/Richa at Abacus on 2285 5689/90
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