Company Brief
Bangalore, November 21, 2007
TutorVista.com 'a world leader in online education today announced its acquisition of Edurite Technologies' a domain expert in the Indian education segment and developer of education course materials. With this acquisition, TutorVista has jump started its operations in India. This partnership will allow leveraging education content, technology and internet marketing expertise to bring affordable education across the country. Together, they will be rolling out several key initiatives enhancing the Edurite Product and Services portfolio and also venturing into new fields to address the Indian education sector.
Says Mr. K. Ganesh, Founder & CEO, Tutorvista.com, With the acquisition of Edurite, we plan to take out India initiative to the remotest corner and make quality education accessible and affordable to every student through a combination of online and offline methods using technology, reach and key partnerships.' The merger brings expertise in online tutoring, best in class educational content, animations, assessment tests and so on to cater to a wide variety of student needs. To the consumer it offers scientific, standardized, proven methodology-based tutoring services and educational content to provide an enhanced learning experience. Edurite has a deep domain expertise of the Indian education segment and content development. They are a good strategic fit with TutorVistas plans; both in India as well as globally', said Mr. Ganesh.
Students will substantially gain from this merger as they get access to high quality educational content, scientific and standardized tutoring from the convenience of their home. TutorVista has over 150 students studying in their pilot tutoring center in Bangalore and are looking at expanding to over 50 centers across India in the next 12 months.
Edurite gets the benefit of TutorVista experience in internet space as well as deep pockets funding the plans of growth. TutorVista gets to jump start the India plan with readily available platform and deep domain expertise with high quality content', informed Mr. Srikanth Iyer, President & COO, Edurite Technologies.
Edurite has over 100 multimedia curriculum based products for institutions and retail segment. Edurite course material is available for all the leading national and state syllabi, such as CBSE, ICSE, SSC, SSLC and so on.
Reflecting on the challenges in the education sector, Mr. Srikanth said, We will be going forward with different business models and initiatives in India to meet the challenges in technology-led education. Our educational content will be available not only online but offline as well.'
Equipped with an in-house library of Reusable Learning Objects, Edurite has created over 5000 animations and 200 hours of video and several diagrams which can be used to suit any curriculum.
TutorVista plans to substantially invest in R&D and Marketing to enhance the Edurite business. Also, as a part of their global initiatives, TutorVista brings their learning experience from US and UK markets to India.
The new entity will be known as TutorVista Education India Pvt. Ltd. and will be monetized separately. Mr. Purushotham, President ' Education Programs, TutorVista will be leading the charge for Education Programs (starting with Learning Centres). He has 27 years of experience of which he has spent 18 years with NIIT. He was heading NIITs education business till 2002.
For further information, contact:
D.K. Venkatesh
Integrated Brand-Comm, Bangalore
Ph: +91 98454 50336
Thanks & regards,
Priyanka Dhavan
9322148535
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