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Purple Focus, Indore, bags two awards at the International Creative Summit Awards-2004

Company release, May 1, 2004

Indore

Purple Focus, Indore based agency, has done it again. Following its grand showing at last years International Summit Awards held at Portland, USA, where it bagged Gold in the Outdoor Poster category, Purple Focus has once again won two awards at this show, constituted for agencies with billings under US$ 15 million.

This time round the agency has won silver and bronze for its anti-drunken driving advertisement and breast cancer awareness posters respectively made for Naidunia Newspaper and the Cancer Care Trust of Madhya Pradesh. A point worth mentioning in this connection is that the agency has won awards for all its designs, from the time it has participated in this award show. The fact that the agency is based at Indore in Madhya Pradesh, not exactly a big league bastion of advertising, has not deterred it from aiming high and once again proving that quality advertising need not be the monopoly of agencies operating in the metros - a fact reflected by the agencys Creative Director Vinod Bhargav who attributed the successes to a burning desire to excel and to produce quality advertising. The International Summit Creative Awards held at Portland, USA, though not of the stature of the Cannes of the world nevertheless has some of the big names in advertising participating. Names like McCann Ericsson, Bates, Young & Rubicam West and Visage Publicis have been sending in entries to these awards. This year the event saw more than 3000 entries from 20 countries around the world.

Purple Focus has had it good in the national scene as well, being placed among the top 20 agencies of India at the recently concluded Rajasthan Patrika Concerned Communicator awards for its poster on tree felling. Purple Focus directors Pankaj Acharya and Rahul Vaidya added that over the years there has been a conscious effort to promote a definitive culture in the agency. A culture that serves to promote the agency as a breeding ground for good effective advertising ideas!

Started in 1996 as a small advertising agency with a team of just four members, Purple Focus Pvt. Ltd. today has come a long way in establishing its creative foothold in the world of advertising in Central India. The stupendous growth of the company within such a short period is reflected in all of its accomplishments- a strong infrastructure, sound financial position, technological advancement, a combination of the best creative brains and an experienced client servicing team being a few examples. The young and energetic team of Purple Focus Pvt. Ltd. comprises of 35 highly motivated professionals who work together in a lively & congenial environment to deliver their best in advertising and integrated marketing communication solutions. The impressive client list includes regional as well as national level clients- Eicher Motors Pvt. Ltd., Pinnacle Saporiti, Kriti Industries India Ltd., Naidunia, Indore Management Association, Sprandi International and Punjab Jewellers to name a few.

This overwhelming, world-class accomplishment by an Indore based agency, Purple Focus Pvt. Ltd. clearly proves that the size of an ad agency is no barrier to innovative & creative ideas. All thats needed is a fire within and an ability to think beyond the ordinary.

For further information please contact:

Tina Jain

Purple Focus

Indore Office:

103, Princes Pride,

21/3, New Palasia, off Narayan Kothi,

Indore-452 003

Tel. : 0731- 5066365, 5066465

Fax : 5071465

Delhi Office:

B 107, Panchsheel Vihar, Khirki,

New Delhi - 110017.

Tel : 011- 33165754