Motorola launches Hinglish SMS on refreshingly sleek MOTOYUVA W180

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afaqs! news bureau
New Update

Company Brief

New Delhi, November 29, 2007

Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today launched its Hinglish predictive text1 function for mobile phones with the robust MOTOYUVA W180. The W180 extends Motorola's innovative mobile expertise into a simplified and rich mobile experience.

With MOTOYUVA W180, the Indian consumer will, for the first time, experience the unique Hinglish predictive text1 software based on iTAP, which software includes some 30,000 words from the Hindi dictionary. MOTOYUVA W180 also provides the Indian consumer, for the first time, with a variety of specially designed Indian Wallpapers1 that take inspiration from India's rich cultural heritage. These include wallpaper designs inspired by Indian festivals, tribal art, Indian film industry, etc.

The W180 boasts a bright 128X128 pixels 65,000 colour display1 enabling mobile users to experience one of the richest user interfaces on a mobile device. It provides the user with stereo FM radio2, and a speakerphone. The handset is also equipped with CrystalTalkTM technology. So, talk and be heard, even in noisy environments, making it easier for both callers to communicate.

The 14mm thin sleek MOTOYUVA W180 supports a large internal phonebook with phone memory capacity for up to 500 phonebook entries1&3 and 750 SMS messages1&3. The battery provides an amazing talk time of up to 590 minutes2 with standby time clocking in at up to approximately 465 hours2. An added advantage is the USB charger. With 20 ringtones preloaded and 3 preloaded games, the MOTOYUVA W180 offers a good user experience.

'The MOTOYUVA W180 seeks to address the needs of the aspiring Indian consumer for whom affordability and features are essential, without compromising on design and premium experience,' said Lloyd Mathias, Director Marketing, India & South West Asia, Motorola Mobile Devices. 'W180's brilliant screen and robust features bring the rich colours of Indian culture into your phone.'

The sleek and stylish MOTOYUVA W180 supports regional languages like Tamil, Telugu and Bengali in addition to Hindi. The handset also enables the consumer to download polyphonic ringtones.

For further information, please contact:

Arati Mukerji

Motorola

+91 98999 74777

arati@motorola.com

Tina Manocha

Perfect Relations

+ 91 9810033900

tmanocha@perfectrelations.com

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