S.Radhakrishnan is Mudra South's new executive vice-president

Company release, May 24, 2004

Bangalore

Mudra South, the South integration of Mudra Communications announced the appointment of its new Executive Vice President. Radhakrishnan who has been with Mudra since 1995 will now be responsible for directing Mudra South.

On his promotion, R Lakshminarayan, Executive Director South and Head of Mudra South said, " This promotion is in recognition of Radhakrishnan's excellent performance in Bangalore and the enviable reputation that he has built up for the agency in the market place. He will play a key role in accelerating the momentum towards market leadership that the agency is aiming at within the 2-3 years. He will be working closely with me in converting our strategies into ground reality".

Having worked with agencies like Chaitra Leo Burnett, R.K.Swamy BBDO and Mudra Ahmedabad earlier, his experience spreads across various categories including Ready-made garments, Consumer Durables, Services, Technology, Confectionary to name a few. He has worked on a number of top-notch brands like Peter England, Byford, McDowell, IFB, BPL, Epson, Duroflex, Dhara, Rasna, Digital etc.

A pass out from the Indian Institute of Management, Bangalore 1984, he has over 20 years of experience in Marketing, Advertising and Communications area. He has also been a visiting faculty/trainer at various institutions like the Indian Institute of Management.

Mr. Radhakrishnan states his immediate thrust for Mudra South is to drive growth across the region; and ramp up the brand building work. He also added that key investments have been made in people resources; and that it should logically work towards building good, long-term relationships with clients.

About Mudra: -

The Mudra Group with a client roster of 150 clients today, consists of two Advertising Agencies, (Mudra and Interact Vision) one Media Services Agency (OMS) and six Strategic Business Divisions operating out of a network of 8 cities. With an equity partnership with DDB Worldwide and a portfolio of some of India's best brands, the company has won several awards over the past years for its outstanding contribution to the advertising world. Mudra's strategic business divisions consists of MagIndia, which is an archive of Indian Advertising, Primesite (Outdoor Media), Digital Branding Solutions, Mudra Videotec (TV & Software Production & Mktg.), Mudra Pharma, One to One Communications (Relationship Marketing).

Apart from being its founder, Mudra is also the driving force behind MICA, India's premier Post Graduate Institution for Integrated Marketing Communications Management.

Mudra South handles prestigious brands like Prestige, Peter England, Epson, Paragon, Henko, Fa, Hercules, Federal Bank, Monsterindia, Nutrine, Trigger Jeans, Duroflex, Satyam, Coffee Day, Deccan Herald, Cycle Agarbattis, Voltas, and Global Trust Bank

For more information please contact:

Sowmya Ravindranath,

Perfect Relations

Phone No. 25598213/4