Philips launches DVD player for just Rs 3,990

Company release, May 26, 2004

New Delhi

Philips India Limited, a subsidiary of Netherlands based Royal Philips Electronics, and India's most respected consumer electronics company today has further enhanced consumer value tremendously in the DVD player market by re-positioning its price of DVD players.

Targetted for the Indian Consumers, the new prices will provide every customer the demonstrable value and choice of owning the futuristic Philips DVP 320 and Philips 625K at a unique price of Rs 3990/- and Rs 4990/- respectively. The new prices will take on with immediate effect all across the country. Philips wishes to change the current mindset of indiviuals and homes that still operate and view their favourite movies on VCR and VCD. Philips DVD players with the new price package will win over these markets with superior state of the art technology products backed with affordability.

The features of Philips DVD players showcases superority in comparision to contemporary VCD players in terms of power consumption i.e 110 V to 220 V for an existing VCD player. Also in picture quality the Philips DVD players deliver four times picture quality - 720 pixels for horizontal resolution and in vertical format 576 lines. The other charatertistics include Disc memory - 3 movies on a single disc vis-à-vis single movie per disc for an ordinary VCD player, Multi Camera Angle Selection that means a viewer can select the angle of a replay, Audio languages - Philips DVD players is built to cater to multiple language formats, Sound Channels that includes multi channel Surround Sound and most unique of all the Subtitles languages; Philips DVD player can change subtitles upto 32 languages with the use of the remote control.

Announcing the launch of the new prices, Mr Gunjan Srivastava, Business Group Head- Audio, Consumer Electronics, Philips India Limited said, "Being the leader in the DVD segment, this initiative from our stable will further consolidate our leadership with an even more attractive propostion for the Indian consumer. This initiative would provide an option of replacing the VCD players to a brand new DVD player, that are superior in technology by definition and yet that can be instantly purchased off the dealer's shelf."

At Rs 3990/- Philips DVD offers the maximum customer value in the premium brand category. The Philips DVP 320 is India's first top loading DVD player. Its clear glass top with 49 mm in height boasts of features such as portability, quick installation, personalised settings, and is compatible to all disc formats, picture CD and MP3 playback facility, component video output, digital zoom and advance high-resolution digital zoom for extreme close ups'.

The Philips 625 K DVD player consists of disc loc and karaoke feature and is one of the fastest selling DVD players in the market today. It is defined by its basic entry product design with a touch of high-end DVD players.

Apart from the DVP 320 and 625K the Philips DVD player portfolio also includes the Philips 727K, India's first slimmest DVD player and the Philips DVD 590M, India's First vertical slotting DVD player.

For further information, please contact:

Gauri Ambardekar- Raje

Media Relations - Consumer Electronics

Philips India Limited

Tel - 91 - 22 - 5691 2000 - Extn. 2276

Fax - 91- 22 - 26879268 / 76

Sukhvinder Kaur/ Neha Chadda (IPAN)

Tel - 91 - 11 - 2332 6200

Email: skaur@ipan.com, neha@ipan.com