Hero Honda brings legendary rock band “The Scorpions”

Company Brief

New Delhi, December 06, 2007

Fans of rock music in the country are in for a feast, as “Scorpions” are going to “Rock You Like a Hurricane”. As part of the legendary rock band’s “Humanity World Tour 2007-08”, Hero Honda Motors Ltd, the world’s largest two-wheeler manufacturer, is bringing Scorpions for pulsating live concerts in Mumbai and Bangalore this month.

Fans have been eagerly looking forward to see the iconic German band, whose latest album “Humanity – Hour I”, released in May this year, has gone on to become a huge hit worldwide. The latest album comes 35 years after they hit global headlines with their debut album “Lonesome Crow” in 1972. In all these years, the Scorpions have produced some of the most popular albums such as “In Trance”, “Tokyo Tapes”, “Animal Magnetism”, “Savage Amusement”, “Face the Heat”, “Eye to Eye”, “Moment of Glory” and “Unbreakable”.

Scorpions will perform at Mumbai on December 14th, and in Bangalore on December 16th. Humanity World Tour 2007/2008 takes the Scorpions right through Europe, North and South America and Asia.

“Direct contact with our fans is our biggest source of inspiration,” says the band’s front-man Klaus Meine.

“Music has been an integral part of our communication with the youth. And what better way to connect with our fans than to bring their all-time favourite band Scorpions closer to them! This is going to be a high point for music lovers in the country, after the very popular ‘Hero Honda Campus Rock Idols’, a nationwide contest of amateur rock bands.”

“There are a lot of people who say that the classic concept album is dead. We don’t see it that way, so we are swimming against the tide again with our new “Humanity – Hour I” which is a mature album, with lyrics that are often provocative and deal with the dark sides of the world we live in. At the same time though, we are sending our fans a positive musical message, telling them not let the insanity going on around us every day get them down”, explains Klaus Meine, who considers Humanity – Hour I to be the most powerful album since the global success of Crazy World in 1991.

“We have delivered a strong body of work over the years and are more confident than ever,” says lead-guitarist Matthias Jabs.

Fans all over the world seem to agree: above all in Asia and Eastern Europe, the Scorpions still fill the biggest stadiums every year, performing in front of hundreds of thousands of enthusiastic fans. In early March, the band returned to Moscow to give a concert in the Kremlin at the invitation of the Russian President – an honour granted to relatively few Western artists. But the Scorpions’ power-packed live shows have numbered among the events that sold out the fastest in the USA and Canada and many European countries for decades as well.

For further information, please contact:

Samhita Tanti

Corporate Voice | Weber Shandwick

Tel: +91-11-4050 1245

Mobile: +91-99112 88578

Email: samhita@corvoshandwick.co.in