Genesis Burson-MBrings BKSH & QGA to Indiaarsteller Launches Global Public Affairs Offering

Company Brief

New Delhi, December 11, 2007

Genesis Burson-Marsteller today announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to Indian companies. The practice draws upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.

The alliances were announced in New Delhi by Howard Paster, Executive Vice President, Public Relations/Public Affairs, at WPP Group. Emphasizing the importance of these partnerships, Mr Paster stated, “It will act as a two way bridge to help our international clients ably navigate regulatory environment and policy developments seamlessly across international markets.”

“Our team of experts, who have decades of experience of working with the government, help companies understand the emerging and often complex regulatory and policy issues that impact their business,” said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller. “As Indian companies compete in international markets, our principal partnership with BKSH and alliance with QGA will further strengthen our ability to provide valuable counsel and reach.”

“We help companies find business solutions for a range of issues including foreign direct investment, policy and regulatory affairs through our campaign framework methodology. Using ConstellationTM, our proprietary tool, we also help companies engage with a complex set of stakeholders.” said Ashwani Singla, Chief Executive, Genesis Burson-Marsteller.

The Genesis Burson-Marsteller Public Affairs practice is focused on key vertical segments such as retail, healthcare, energy, aviation, financial services, infrastructure and ICT

For further information, please contact:

Bhuvnesh Chawla

Genesis Burson-Marsteller

Tel: +91-124-408-8999

Fax: +91-124-408-6663

Email: bhuvnesh.chawla@bm.com