Kurkure launches its exciting new, limited edition variant - ‘Xtreme’ for the youth!

Company Brief

New Delhi, December 27, 2007

Kurkure, the all time favorite family snack, has a new offering in store, to excite its consumers! A new limited edition variant, ‘Xtreme’ has been created to give that extra kick of intense flavour to those who love the Kurkure experience. The new flavours include the fiery ‘Risky Chilli’ and tangy ‘Electric Nimbu’ that are sure to tantalize your senses! The variant, available across the country, is present in small and medium sizes priced at Rs.5 and Rs10 – respectively.

The new variant has been specially designed basis strong consumer insights that consumers love full-on flavours, which push their limits and give them a sensory overload. With ‘Xtreme’, Kurkure offers a bold, new adventurous experience to all its loyal consumers who are up for a challenge and delve on excitement.

Supporting the launch is a 360 degree activation that includes a new TVC featuring Juhi Chawla in a new avatar. The communication is backed by an equally whacky punch-line- ‘ Seriously Thoda Zyada’, a creative concept that aptly describes the product .

For further information, please contact:

PepsiCo India

Mrinall Kanti Dey

GM - Corporate Communication

Mobile: +91-098184 49509

Email: Mrinall.dey@intl.pepsico.com