Jockey launches the new international collection

Company Brief

New Delhi, January 07, 2008

Jockey India, the largest selling brand in men’s and women’s premium innerwear segment, has announced its foray into the Super Premium segment of innerwear for men, with its latest range, “International Collection” of briefs and tees. The latest range promises the consumers the comfort that has been Jockey’s USP over the years and while not compromising on the quality, style and value aspects.

The International collection is crafted from a unique combination of Cotton, micro modal and lycra that is extremely soft on the skin and also gives the wearer a perfect fit. Though the "International Collection" is positioned in the super premium category they are very reasonable priced. The briefs are priced between Rs 165 and Rs 195 and the tees are priced between Rs 275 and Rs 295. The International Collection of briefs comes in colours such as Jasper, Season’s Red, Intense Indigo, Black, Grey Melange, Avocado, Charcoal Melange and White.

According to Mr. Nischal Puri, General Manager, Marketing, Jockey India, “The Indian Consumer has evolved and his expectation from the products he uses has also increased. The young ubersexual male wants more than just a brand. Identifying this latent need of its consumers, Jockey has launched this new product. The result is this unique fabric that is extremely smooth on the skin gives the user a perfect fit”

“Jockey is extremely excited to be in the super premium league. The new product gives complete ‘Value for Money’ and also suits the wallet of the Indian consumer”, added Mr. Puri.

The International collection comes after a survey conducted at its 26 EBOs with over 2900 respondents. The material used in the new product was designed and developed by Jockey in over seven months of extensive research.

For further information, please contact:

Good Relations India

Kheman, Moumita

Tel: +91-11-4164 5480

Mobile: +91-098718 29296, +91-098710 62245

Email: khema@gri.co.in, moumita@gr.co.in