Synovate Bullish on Business Consulting

Company release, July 26, 2004

New Delhi

Synovate, a leading player in customized market research and research arm of communications major, Aegis Group plc, UK - has formally commenced its Business Consulting Practice in India.

As per the company communiqué, this practice will co-exist with an already well-established market research function of Synovate in India. Synovate Business Consulting, already a dominant entity in Asia Pacific, has now ventured with offices in New Delhi and Mumbai. And India-team would hold the additional mandate for adjoining markets, essentially the SAARC countries.

In order to herald its big-bang entry, Synovate has roped in two industry senior honchos who would form the apex team for Business Consulting, South Asia. Naresh Priyadarshi joins from American Express with earlier stints in Ernst & Young, AF Ferguson - he is an alumnus of IIM-A. Manoj John moves from Frost & Sullivan, Feedback Consulting et al. He is a B Tech and MBA.

Interestingly, Synovate Business Consulting has been providing market and competitive intelligence-based strategic advice since 1991 in Asia essentially comprising market opportunity analysis, market profiles and sizing, distribution and value-chain consulting, competitive intelligence, key account profiling, market feasibility and market entry strategy, partner evaluation and selection. In India, the initial thrust would be on Fortune 500 companies in the growth oriented sectors like telecom, biotech, pharma/ healthcare, insurance, IT & ITES, financial services, retail, manufacturing & industry, petroleum & gases, logistics et al. There would be additional emphasis on offering advisory services to large infrastructure and government clients.

Says, Naresh Priyadarshi, "Our strong network in all Asia Pacific countries; the ready availability of local expertise and industry insights would aid Indian companies, contemplating a foray into these markets."

So how does Synovate leverage its services? "Synergizing consulting and strategic competencies with market research expertise; Synovate USP lies in its business intelligence expertise and ability to offer accurate, timely and research-based consulting," explained Mr Priyadarshi.

"Most companies in this domain provide business advisory services, using secondary research and limited primary research," added Manoj John

About Synovate

Synovate is a top global research company, operating in 46 countries and employing more than 3,300 people. The company generates consumer insights that drive competitive marketing solutions and provides a broad range of market intelligence services - using powerful and established methodologies, as well as innovative and tailored solutions.

For more information on Synovate visit www.synovate.com.

Or contact

Madhurima Bhatia

Manager-Communications

madhurima.bhatia@synovate.com; 9811206662