Sunsilk, the largest beauty shampoo brand from Hindustan Lever Limited (HLL) has extended its portfolio to conditioners with the introduction of Sunsilk Pro-Conditioner. New Sunsilk Pro-Conditioner with Nutra-C and Lotus Flower extracts prevents hair damage by protecting it from the drying effects of the sun rays and strengthens each hair strand to make it soft and silky.
Priced at Rs 50 for 100 ml bottles and Rs 2.50 for 8 ml sachets,the product will be available across the country. With the launch of Pro-conditioner, Sunsilk has strengthened its hair care product range, which already includes four-shampoo variants- Sunsilk Black Shine, Sunsilk Silky Strength, Sunsilk Natural Nourishment and the latest Sunsilk moisturizing anti-dandruff shampoo.
Speaking on the brand extension, D.Shivakumar, Business Unit Head, Haircare, HLL said , Expert studies have shown us that everyday activities like rough brushing, incorrect combing, harsh sunlight and pollution takes a toll on ones hair, making it dull and lifeless. Sunsilk Pro-Conditioner with ingredients like Nutra-C and lotus flower extracts forms a protective layer around each hair strand making it more manageable, strong and lustrous.
In an exclusive tie-up with Shoppers Stop, Sunsilk salons were set up in Mumbai, Delhi, Bangalore and Chennai for a period spanning a month. Customers were offered free hair care and styling consultations by Sunsilk hair experts Jawed Habib and Samantha Kochhar. As part of their direct marketing exercise, free Sunsilk Pro-conditioner sachets were distributed to customers for the first time at these Sunsilk salons.
About Sunsilk
Sunsilk as a hair care and hair expert brand has constantly evolved, innovated and changed with the times. Right from the launch of different hair shampoos, to shampoos plus conditioners to hair colours, Sunsilk has been the pioneer in the field of hair care. Perhaps the greatest innovation Sunsilk has brought to this field is the concept of the Sunsilk Hair Expert a professional trained in the art of hair care and styling, to whom one could turn to with any hair care problem or issue. Jawed Habib and Samantha Kochhar are currently the Sunsilk Hair Experts, who with their experience and expertise have together with Sunsilk revolutionized the very concept of hair care.
The Sunsilk shampoo range includes Sunsilk Black Shine shampoo, Sunsilk Silky Strength, Sunsilk Natural Nourishment along with Sunsilk Anti-Dandruff Shampoo. The latest offering from the Sunsilk range of hair care products being the new Sunsilk Pro-Conditioner.
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Sunsilk Proconditioner(1).jpg
CONTACT DETAILS
Sunayana Shetty, IPAN Public Relations, 022 22837765 / 22841781,
sunayana@ipan.com
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