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Advertising Agencies Guild Conducts workshop on Brand Building

Company release, August 23, 2004

New Delhi

Advertising Agencies Guild (AAG) organised a workshop on "Building Brand Culture" on Saturday, August 21, at India International Centre, New Delhi. Senior professionals from the leading ad agencies of Delhi were there to add value to their brand building experience. The Workshop was conducted by Ajay Gupta, managing partner of Brand Prophet, a reputed Brand Consultancy firm. A product of IIT, Kanpur and IIM, Ahmedabad. Gupta has over 25 years of experience in the brand management at Indian's top advertising agencies including Lowe, Mudra & McCann among others.

Ajay Gupta urged the advertising fraternity to start "THINKING CUSTOMERS, THINKING EMOTIONS". With his signature provocative style he demonstrated using live case studies how building brand and organisational strategies around consumers has helped clients transform their business.

He promptly shared the proprietary brand building process, which he loves to call Brand Culturalization process that has clicked for clients like Reebok, JK Paper, Eureka Forbes among others.

An out an out interactive session sprinkled with brand quizzes, advertising and marketing case studies that ended in more answers and directions that can be readily applied in taking brands closer to your customers' heart.

Talking about the workshop Kunal Lalani, president, AAG informed that the Guild , which now has 35 advertising agencies as members, has done commendable work towards common causes of advertising agencies in Delhi. The Guild keeps organising such workshops to benefit its member agencies. The last one was on media planning.

Kunal Lalani, managing director, Crayons Advertising was instrumental in forming the Guild and giving a platform to not so big advertising agencies to voice their concerns and be heard. Sunil Chabbra of Pamm Advertising, secretary, AAG, added that looking at the enthusiasm of the participants more such workshops are being planned.

For further information please contact:

Ajay Gupta, Brand Prophet

011-26293433, 26212095, 26212590