Salman Khan to endorse Red Tape Shoes

Company release, August 24, 2004

Mumbai

Bollywood heartthrob and Fashion Icon, Salman Khan joined hands with the fashion footwear Icon, Red Tape shoes to launch their "New range" in Mumbai. Salman Khan known for his flare and flamboyance would be endorsing Red Tape Shoes as its new brand ambassador.

Salman Khan launched the new hip and trendy collection from Red Tape, the flagship brand from the house of Mirza Tanners Limited. In sync with international fashion trends, Red Tape shoes spell attitude and are a style statement for all those who wear them. Their latest collection is broadly categorized into 3 ranges, high-fashion formals for party-wear, casual and leisure wear, semi-formals and sandals. The entire collection has been designed in company owned design studios in the UK and Italy and are manufactured in MTL'S state-of-the- art manufacturing facilities with ISO 9001, ISO 9002 & ISO14000 certification. All Red Tape products are manufactured using the best hides imported from European Countries.

Speaking on the occasion, Rashid Mirza, Managing Director, Red Tape said, We see great synergy between Salman Khan and Red Tape, since both are fashion icons in their own right. This year we also intend to double our advertising spends in comparison to last year. In the fast growing, high -end fashion footwear segment, we are looking at aggressively capturing a larger chunk of market share by placing innovative products and catering to "Fashion for Feet".

The Red Tape brand is synonymous with glamour, fashion and style and is already the largest selling fashion footwear brand for men in the country. Red Tape, a world-class, high fashion range of casual and semi-formal shoes, has now acquired an almost cult status amongst the target group. Red Tape has the distinction of being the first in its segment by introducing innovative designs, different styles and adhering to global fashion trends. Comfort with style is what you want and what you get. These shoes are scientifically and ergonomically designed to reduce stress and fatigue from long hours of standing and walking.

The New Collection would be available at all Multiple Brand outlets and in major chain stores across the country. Red Tape shoes are being sold globally through the companys distribution channels in England, France, Germany, the Middle East and South Africa. A brand with a vision, Red Tape is expanding its horizons by launching the Junior Collection for boys, between the age group of 8 - 15 years in September 2004.

For further information please contact:

Percept Profile - 2491 881

Vivek Kotian - 98203 10487

Dilip Kalekar - 3546 6600