Taparia launches India's first Home Tool Kit

Company press release, February 12, 2002

Mumbai

Country's leader in hand tools, Taparia Tools Ltd, has introduced a range of hand tools under its new concept of Home Tool Kit for the household sector. This is the first ever attempt in the country to sell hand tools as a domestic product. Taparia, in its own way has now urged the publics to 'do it yourself'. With this marketing innovation, the company targets to grab a market share of another 6-7% in the next one year.

The Home Tool Kit is a carefully developed perfect combination of twenty-two tools for predominant use in household applications. What makes the Home Tool Kit a must for every household is its user-friendly designs and usage and a major reduction in repair and maintenance costs in households. What's more, the Tool Kit comes in a handy and sleek product case with an attractive colour. The kit contains Adjustable Spanner, Screwdriver set, Hammer, Pliers, 3-in-1 Tester, Rowel Punch, Rowel plug, Lubricating oil bottle, knife, Nylon washer, Fuse wires, Insulation tape, Araldite, M-Seal, Oil stone, Nails, Wood Screws.

"Taparia has become synonymous with high quality standards and long lasting and affordable hand tools. This is an attempt to domesticate the hand tools market. No one has ever tried it though there is a latent and pent up demand for it among the household sector. Our intention is to make the Home Tool Kit as important as a first aid kit," says Mr H. N. Taparia, CMD, Taparia Tools Ltd.

The tools come in a well laid out high quality plastic tray neatly packed in a handy steel constructed case having an attractive powder coating finish. The tools are made out of high quality steel. Stringent international standards and Quality Control makes these tools technologically superior and carries a guarantee against material and manufacturing defects.

Taparia's Home Tool Kit has been affordably priced at Rs 1515/- and is available across the country at all leading hardware stores.

For further information, please contact:

Taparia Tools: htaparia@bom5.vsnl.net.in