G.K. Vale signs up Percept Knorigin as its online agency

Company Brief

Bangalore, February 5, 2008

Bangalore based G.K. Vale, the premier photo printing and photography equipment retailer has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency. The site www.gkvale.com offers a simple inter-face on the web, to click upload print, apart from customized photo gifting and photography related goods. With an unmatched track record for quality services, the partnership with Percept Knorigin will help position G.K. Vale online, as a one-stop-shop for all printing & gifting, across India, with a delivery time of 48 Hours. This would be the first online photo printing & photo gifting site to come from a photography expert with over 100 years of repute. This would also be the first move by a brick and mortar player to venture online and offer services in a space, internationally occupied by online players.

Said Mr. Viraj Malik, MD, Percept Knorigin, “Percept Knorigin will be working on a communication strategy for G.K. Vale which would involve not only working on promotional campaign but also on CRM and Usability aspects of this application. We are excited with the prospects of online photo printing industry in India and this market is all set to boom in the coming months. We strongly believe that offline photographic leaders like G.K. Vale will be able to deliver much better quality and service to customers with the support of online services.

Said Mr. Anand Sukumar, CEO, G.K. Vale, Online photo printing market in India is booming and we believe that we have very tangible differentiators from pure online players. We are leveraging our experience and presence on ground to provide quality services to our clients. A lot of regular customers are already using online interface to order prints, with G.K. Vale online store fronts and we are now looking at expanding across India.

For further information please contact:

Percept Knorigin

Mr. Viraj Malik,MD

Mob: +91 998692672

e-mail: viraj@perceptknorigin.com/virajmalik@gmail.com

Website: www.perceptknorigin.com