Pinnacle Systems Simplifies Transfer of Video Content With New Pocket-Size Device

Company Brief

New Delhi, February 7, 2008

Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc., world’s No. 1 video editing solutions company, today announced the launch of its latest offering, the Pinnacle Video Transfer - an innovative device that records analog video from a TV, VCD/DVD player, VHS player, camcorder or set-top box and transfers it directly onto an iPod Video, iPod Touch, iPod Nano, PSP, USB flash drive, USB hard drive or any other portable video player without using a PC.

Offering anytime, anywhere entertainment convenience, Pinnacle Video Transfer hardware is ideal for people who want to enjoy TV shows and personal videos on their iPod Video, PSP or just want to store them on a USB drive to archive or watch later. With PC-less recording, the compact device will also appeal to people who want a simple way to offload footage from their camera to a portable USB device when away from home. The gadget is the perfect companion for the iPod Video, iPod Touch, iPod Nano and PSP and is poised to be the first thing on every gizmo geek’s wish-list.

Says, Ashish Bakshi, Country Manager – Pinnacle Systems, India, “Today’s more mobile consumers have created an insatiable demand for a solution that lets them take their content with them wherever they go; the Pinnacle Video Transfer is a proactive move by Avid Technology to cater to the needs of all such users. Being able to transfer videos to an iPod, PSP or USB device without having to copy the files to the PC is an added bonus because it saves both valuable time and hard drive space.”

At the touch of a button, users with little or no technical expertise can immediately begin audio-video recording and transfer the file created onto any USB 2.0 storage device without using a PC. For each connected device, users can select three different recording levels, depending on their preference for video quality or the actual size of the video file. Videos are captured in the H.264 format, the high-compression multimedia technology supported by iPods and PSPs. This eliminates the need for time-consuming conversion. Also known as the Advanced Video Codec (AVC) specification or MPEG 4-Part 10, Pinnacle’s H.264 encoding delivers high-quality videos with two to three times the compression efficiency of solutions such as the MPEG-2 standard, which is used in DVD video. With the press of a button, users can easily select the quality for each recording (Good, Better or Best). When Best recording is selected, videos

can be captured at up to 720x480/576 (NTSC/PAL) resolution. Measuring only 4.843” x 2.638” x 0.906”, the device supports multiple inputs including S-Video, Composite video and stereo audio analog.

The gadget helps you keep your cherished memories safe by making digital copies of your personal videos shot on VHS, Hi8 or VHS-C tape, without having to deal with any complicated PC-based software. Pinnacle Video Transfer also offers a very easy way for gamers to capture their preferred session in digital format that can be edited on a PC at later time.

For further information please contact:

Arindom Dey

Pinnacle Systems Inc

Mob: +09811904809

e-mail: adey.extern@pinnaclesys.com