Baskin Robbins launches ice cream cakes

Company press release, February 13, 2003

New Delhi

Baskin Robbins launches an innovative new product in the world of Ice Cream fantasies - delicious, mouth watering Ice Cream Cakes, a combination of three-fourth of Ice cream and one-fourth of cake base. Baskin Robbins ice cream cakes will be available in three flavours Chocolate, Banana 'n' Strawberry and Milk Chocolate Chip; and have exotic and mouth-watering designs such as Black Forest, Chocolate Gold, Almond Torte and Swirling Rose, Chocolate dream and many more.

Announcing this, Mr. Pankaj Chaturvedi, CEO, Baskin Robbins said, "Baskin Robbins has always been an innovator in the Ice Cream market. This is the first time that an International Ice Cream brand has launched Ice Cream cakes in India in an organized way. A Baskin Robbins Ice Cream Cake purchase is accompanied with free home delivery service. So the customer has to just choose a flavour, a size and a design and the customized cake is at their doorstep in 8hours flat."

Pankaj added, "Also in India, ice creams are largely enjoyed as a reason to celebrate. Our company has identified four different occasions that a customer would like to order and has categorized the different designs into four categories: Special Occasions, Classics, Elegant Editions and Celebrations. Aimed at creating a new category in the ice cream market, our company is focusing at giving the Indian consumer an exciting way of combining two of their favorite desserts, 'Cake and Ice Cream' into one product". The small Ice Cream Cake is priced at Rs. 299-325/- and the large one for Rs. 399-425, depending on the designs that the customer chooses.

As part of the joint tie-up with the UK based Allied Domec Group and the Ghai group in India, Baskin Robbins, America's largest Ice Cream parlor brand lives up to its image in India too, with its successful presence of that expands to 60 cities all across the country. With a range of 31 flavors, Baskin Robbins continues the fun for its customers by delivering unique flavors such as Chocolate Mousse Royale, Banana 'n' Strawberry, Litchi Gold Swirl, World Class Chocolate, Honey Nut Crunch. Top these flavors with exciting toppings of Hot Chocolate Fudge, Pineapple Sauce or Strawberry toppings to get that out of the world experience. This magical experience only doubles with their unique products such as Banana Split, Shakes and Blasts and the yummiest freshly made Waffle Cones dipped in Chocolate!

For Further Information Please Contact:

Geetanjali Sharma

Litmus,

Tel: 95124-2392018 / 2396069

98106 52142 (mobile)