W launches the 'World Collection' of Salwar Kameez

Company release, September 15, 2004

New Delhi

Persian motifs… Mediterranean hues... and Italian patterns… blended with the traditional Indian salwar kameez - a fusion truly 'world class'! W, the women's wear brand, presents its new collection incorporating inspirations from rich and diverse cultures across the world over. Kurtas fashioned in international styles and priced between Rs.550 - 750, can be teamed up with matching churidars, starting at Rs.350, to give you the chic look.

The collection is available at all W stores in Delhi + NCR, Mumbai, Chandigarh, Ludhiana, Jalandhar, Amritsar, Pune, Lucknow and leading multi-brand outlets (MBOs) like Shoppers Stop, Lifestyle, Globus and Pantaloon in all major cities.

Infusing western styling into the traditional salwar kameez, the W collection is a rare confluence of the East and West. The patterns and motifs are inspired by ancient Spanish and Parisian architecture, while the slim and straight pants, and short kurtis are styled in contemporary cuts and fits, making the collection classic yet contemporary.

Highlights of the new collection:

The collection unfolds a line of exotic outfits in rich cherry red, paprika and honey gold hues. While the vibrant and bright hues of wild lime, flame orange and peppermint reflect a flamboyant and spirited attitude.

Embellished with intricate embroidery abstractions from various world cultures, the ensembles impart an exquisite look.

Innovative techniques like patchwork, cutwork and geometric motifs woven into the fabric through dobbies and jacquards add to the style of the outfits.

About W:

Spirited, innovative and contemporary, W is a mass-premium, ready-to wear brand that contemporarises Indian wear for today's working women. The basic design of Indian salwar kameez has remained the same for centuries now. W has attempted to infuse global styling and design functionality in the salwar kameez to provide a contemporary design range for working women. W stands for elegant cuts, style, high functionality clothes that are affordable everyday wear. W offers Indian women ready-to-wear clothes that complement their personality and outlook.

W is a brand owned by TCNS Clothing Company Pvt. Ltd., which is promoted by Mr. O. S. Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi's, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.

For further information, please contact:

Pooja Rekhi, Accord PR

Tel: 011-24320132/33, 9810569434; Email: pooja_accordpr@hotmail.com