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LeagueOne & Ranbaxy come together for a Retail Innovation

Company News

New Delhi, February 08, 2008

LeagueOne Marketing Services, pioneer in the concept of Internetwork of Retail, has introduced Chyawan Active Tasting Activity across 75 pharma outlets covering Delhi & NCR starting from 8–15 February 2008. In this activity, the one promoter and one helper will get the sample tasted from the consumers coming

to that shop & the feedback will be generated from the consumer through Feedback form available at the outlet.

This activity has been undertaken with the idea to create awareness amongst the common masses about the product as most of the people are of the notion that Chyawan Active is meant for diabetic people. This product has been made keeping in mind the obesity & overweight children, especially in metros & amongst the affluent population. The consumers are not only aware of the benefits of the product through this tasting activity, but also extend our reach of target consumers at the Traditional outlets.

This activity has been initiated to reach to the target audience in the traditional retail outlets and this sort of an activity gives a direct connects with the consumers.

According to Mr. Rajiv Gupta- MD & CEO- LeagueOne– "LeagueOne & Ranbaxy are working together for a highly interactive & involving consumer experience at the Point of Purchase nearest to consumer's reach. This activity is to focus on building brand preference for Ranbaxy. A range of retail marketing activities are being rolled out at LeagueOne at 75 pharma outlets across NCR."

For further information please contact:

LeagueOne Marketing Services

Shreeya Roy

Manager- Public Relation

Mob: +09871093860

e-mail: shreeya.roy@leagueone.in