Noshe to serve Sagar Ratna

Company release, September 16, 2004

New Delhi

The festive season is a bit too premature or so it seems so going by the mood prevalent at Noshe. Yet gain, the Delhi based advertising agency has been selected as the custodian of the Sagar Ratna brand, beginning with the launch of its CP restaurant. .

Adds Asheesh Sethi, President, Noshe Oceanic, We feel proud to be associated with the Sagar Ratna brand. The client's implicit faith in us shows our brand strategy and advertising capabilities. Together, we hope to go a long way.

Noshe is expected to do the entire communication programme for Sagar Ratna, including mainline advertising, above-the-line and below-the-line advertising.

Sagar Ratna is known for its most frequent visits by VVIPs, celebrities and people from all walks of life. As a household name, it's known for its mouth-watering dishes like onion, rava masala dosas, crispy vadas, spongy idlies and speciality sweet and salty dahi vadas, badam milk and many more snack varieties. Recently, Sagar Ratna also introduced South Indian namkeens, which has been accepted whole-heartedly by its enthusiastic patrons. With Jayaram Banan's (The proprietor) vision, it has grown manifold with 15 outlets in the capital (Including the one in CP) two in Mumbai and Karnataka,six franchise outlets in other parts of North India (Including Jaipur, Agra and Patiala) and one outlet in Ahmedabad. Sagar Ratna is also planning to open outlets in Dubai, the US, the UK and Singapore in the near future. Recently, Franchise World adjudged Sagar Ratna as the Best South Indian Restaurant Chain in Delhi.

Presently, Noshe has been entrusted by various clients for the communication of diverse brands including Bharat Petroleum Corporation Limited, McDowell International Brands Ltd., The Times of India, Bharti Healthcare Ltd., IFCI, National School of Drama, Mojari (A unit of NLDP), Hero Honda, Somany Tiles, Lal Qilla Basmati Rice, Richlook, Crompton Greaves (Fan & Heat Convector Division), The Art of Living, Arvind Brands Ltd., GIVO, Sugar & Spice, Woodrose (U.K.), Gangotri(UP Govt. Emporium, BPB Publications, BPB Multimedia, Techmedia, Adlec Systems, Walter Heindl Chocolates, J. Mahabeer & Company (Dominant Offset Printing Machine), Hotel Diplomat, Alba Control Systems, Signature Bond Paper, Sinar Mass Paper, Vesta (Home Appliances), Virsa, Indian Treasures (Canada), Rukootina, Pace, Skyway, Polka, Suits & Jackets, Uniworth Suitings, Brisk Capital Markets, Base, Amorino, Auto Needs, Bombay Electric Store, Bombay Selections, Bonton Inner Circle, Citi Shoppe, CnM (Chunmun Stores), Deepak Furnishings, Delhi Apparel Retailers Association (DARA), Dollar Plus Store, Dr. Monga, Dreams Furnishings, Gangoly Brothers, Gujralsons, Greenways, Harisons Furnishings, Home Saaz, Kanak Jewellers, Laxmi Opticians, Meena Bazaar, Paul Garments, Perfection House, Punjab Jewellers, R.C. Jewellers, Sirs and Hers Apparels, Sri Ram & Sons, Standards,Sunder Lal Raajkumar Jain Jewellers, TacFab, Topshop, Vansons, Zardozi, Interior Barn and more.

For further information, please contact:

Anupma Mehrotra

Associate Vice President

Mob.: 31030600