Birthday bang at Pizza Hut with Cartoon Network’s Johnny Bravo & The Powerpuff Girls

Company Brief

New Delhi, January 9, 2008

To kick off the New Year, Pizza Hut in association with Cartoon Network is announcing its newest birthday initiative for children, the Birthday Bang theme parties at select Pizza Hut stores across India. Beginning this year, children can celebrate their birthdays with the two of the most popular and loved Cartoon Network characters, The Powerpuff Girls or the cool dude Johnny Bravo. The Birthday Bang theme party packages include a host of fun elements from branded invites, thematic decor, games and even the return gifts, all thoughtfully planned to ensure that children celebrate a wonderful day with Cartoon Network at Pizza hut.

Commenting on the Birthday Bang theme parties, Anup Jain, Marketing Director, Pizza Hut said, “Pizza Hut has always been a favoured destination for parents and children to host birthday parties. The Birthday Bang initiative is directed especially at the younger lot with the aim of making a special day like their birthday much more personal and memorable. We are hoping to provide parents with the most fun and convenient way to celebrate their children’s birthday through our Birthday Bang parties.”

Jiggy George, Executive Director, Cartoon Network Enterprises – India & South Asia says, “Initiatives such as the Birthday Bang theme parties are greatly satisfying as they continue the Cartoon Network on-air tradition of ensuring smiles on kids’ faces, off-air! We are very excited about being able to participate in the most special day of our fans through this licensing association with Pizza Hut. Taking a cue from the overwhelming response we receive from kids for our other on-air birthday initiatives, kids will be excited about celebrating their birthdays with the Powerpuff Girls and Johnny Bravo at Pizza Huts across India.”

All that kids’ or parents have to do is to choose their preferred Cartoon Network character theme, and leave the rest to Pizza Hut who will organise all aspects of the party from Power Puff Girls or Johny Bravo thematic décor including themed dippy danglers, balloons and character cut outs to a personalised welcome board as well manage all the birthday gifts!! The Pizza Hut team will also keep the guests entertained and engaged by hosting fun games, a B’Day rap, wait busters, funky birthday song and cool prizes and organize the theme based branded return gifts. The return gifts include Cartoon Network branded colourful notepads, pencil, sharpener, eraser and ruler. The creatively decorated Birthday Bang area will be looked after by a friendly and attentive host from Pizza Hut. The Birthday Bang parties have been effectively priced at Rs 120 per child and food can be ordered according to requirement and will be charged separately.

For further information, please contact:

Genesis Burson-Marsteller

Rajyasree Sen

Mob: +91 9899395145

e-mail: rajyasree.sen@bm.com