HT Media and Limited and Kohinoor Foods Limited enter the Guinness Book of World Records

Company Brief

New Delhi, March 1, 2008

HT Media Limited, India's premier media house, and Kohinoor Foods Limited today marked a spectacular entry into the Guinness Book of World Records for creating the World's Largest Biryani weighing 14,060kgs.

The biryani cooking was flagged off by Honorable Chief Minister of the state of Delhi Smt.Sheila Dixit. 'I feel this is a great activity explored by HT and Kohinoor to revive the feasting and celebration associated with biryani in India. I’d say there’s reason enough for Delhiites to rejoice – this is yet another platform for Delhi and moreover India to be noted and recognized throughout the world'.

The elaborate vegetable biryani was created under the supervision of 60 executive chefs and a head chef at the Outer Grounds of the Jawahar Lal Nehru Stadium. The activity saw 3000kgs of Kohinoor basmati rice, 3000kgs of vegetables and 6000 liters of water being used to prepare the magnificent biryani. Moreover, the magnanimous 16-feet handi used for the cooking of the biryani was set over a 3-feet high furnace with a base diameter of xx-feet.

Speaking at the occasion, Mr.Anand Bhardwaj, Business Head, New Media initiatives, HT Media Limited said, 'We are glad to be a partner for this event. Its truly a remarkable achievement to have carried off the task with extreme caution and finesse and I would like to congratulate all the people who have made this a success.'

Mr.Gurnam Arora, Managing Director, Kohinoor Foods Limited added, 'This event is a one-of-its-kind endeavour which is not only matchless with any other culinary activity ever done in the past but also truly magnified to the grandeur. We are very proud to be organizing an activity of such scale and magnificence'.

The event was set in a rich and colorful ambiance of heritage, festivity and fun with the grounds decorated in traditional Rajasthani theme with folk performances throughout the day. The highlight of the day was the elaborate lunch spread which was a choice of varied rice delicacies. Also displayed were different varieties of rice.

The event saw a huge public turnout which added to the cheer and the festivities.

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