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A "Kahani Me Twist" for!

Company Brief

New Delhi, March 4, 2008

India's fastest growing online real estate website,, has launched its new viral - "Kahani Me Twist". The viral is an attempt to firmly establish the brand amongst the net savvy urban professionals, who are increasingly looking to make real estate investments. The concept is the brainchild of Puneet Goyal ( while the creative duties have been handled by Design Mechanics (Nitin Ahlawat and team).

The viral campaign positions as a real estate portal providing complete real estate solutions to the consumers.

combines the two biggest passions in India, Cricket and Bollywood, and provides an interesting twist in the tale. feels that property seekers are always looking for the right property to match their requirements, and real estate websites help them conveniently search for their property of choice. is an attempt by to connect with their target audience in a humorous and engaging way. has had a phenomenal growth since its launch six months ago, with 1.5 lakh properties already listed on the site. The site gets 7 lakh unique visitors monthly, and with Kahani Me Twist, the popularity of the site will get established even more firmly amongst the net savvy and affluent young Indian professionals.

For further information please contact:

Hanmer & Partners

Soumeet Guha

Tel: + 91 11 4651 7750/91 11 4651 7700

Mob: +91 9891513189

Fax: + 91 11 4651 7799


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