Pantaloons celebrates Durga pujo with the people of Kolkata

Company release, October 15, 2004

Kolkata

Pantaloons, the country's leading lifestyle store is celebrating Durga Pujo with the people of Kolkata in both the stores at Gariahat and Camac Street. With the Pujo Season in full swing, The Pantaloon Store has decked itself up with the festive mood in the city and is making puja shopping a memorable family occasion.

To live up to the festivities, both the stores have attractive window displays which show the waves symbolising the arrival of Goddess Durga. Also there are numerous 6 ft high, life size cut-outs of Bankura Horses at the store that depicts the departure of the goddess on a horse. Thus the store gives a festive atmosphere whereby the whole family could shop and enjoy the whole experience.

An entire festive season collection of menswear, womens-wear and kids-wear has been stocked to suit the festive season. The breathe-easy fabric called 'Comfort' that is used in these garments has been specially created to suit the weather conditions of Kolkata during this season. On every purchase of goods worth Rs.1000 with the "comfort" tag, one gets a lucky draw coupon and a chance to win cool Pantaloons Goodies.

Commenting on the above initiatives, R.S. Rekhi, Head-Operations (East), Pantaloon Retail (India) Limited said, "Durga Pujo is a very auspicious occasion for all of us and it's a time for celebrations for all Kolkatans. Being a part and parcel of this city, we have geared ourselves to offer people the best fashion range and also create a festive atmosphere in the stores. We sincerely feel that our customers will get the best fashion at attractive prices this festive season so that it adds to the celebrations!"

For Men, there is a large collection in trendy striped shirts in casuals as well as formal wear. This includes the John Miller shirts worth Rs. 495 only. The menswear section also has many exciting offers. On every purchase of 2 trousers worth Rs.700, the shopper gets a t-shirt worth Rs.399 or a free t-shirt for a purchase of any 3 shirts.

A new range for corporate wear called 'Careers' has been introduced for women. This range includes cotton and linen shirts and trousers in basic plain, checks and stripes. In the ethnic section, designer skirts in vibrant colors are available at Rs. 695.

The Pantaloons youth brand of UMM has a range of T-Shirts, trousers & accessories that promote Indian music. This range is known as the Raas -Leela collection & is already a hit with the city's youth.

For children, new trendy ranges like "Fitness Club" "Soccer Team" & "Cheer Squad" has been launched for both the boys & the girls that includes a range of tops, trousers, tees, skirts, jackets & Denims.

Pantaloons has many exciting offers, such as a purchase of Rs 2,500 & above, entitles the buyer to a trolley bag worth Rs 349, for Rs 49 only and with a purchase of Rs 4,000 & above, a watch gift set worth Rs 899, for Rs 49 only.

About Pantaloon Retail (India) Limited

Pantaloon Retail (India) Limited is today recognized as one of the pioneers in the business of organized retailing in the country with a turnover of Rs 650 crores in the financial year ending June 2004. The company is headquartered in Mumbai with zonal offices at Kolkata and Bangalore. It has presence in lifestyle retailing through 13 Pantaloon Family Stores and a newly opened mall, Central in Bangalore. In value retailing it is present through 10 Big Bazaar discount hypermarkets, 17 Food Bazaar large sized supermarket stores with over 1.1 million sq.ft.of retail space across Kolkata, Mumbai, Thane, Pune, Hyderabad, Bangalore, Nagpur, Ahmedabad, Kanpur, Chennai, Gurgaon (Delhi) and Nasik. It has future plans of adding 3 million sq ft of retail space with Pantaloons, Big Bazaar, Food Bazaar and Central Mall, by 2005.

For further information please contact:

Integrated Brand-Comm

Mumbai:

Biswadeep Gupta / Kanchan Singh / Smita Joshi

Tel: 022 55020056/57

M: 9820371385 / 31051221

Email: biswadeep@brand-comm.com / kanchan@brand-comm.com