Tiger balm – the preferred relief balm amongst all walks of life

Company Brief

Mumbai, March 14, 2008

More than ___ years since its foray into the rubfacient category, Tiger Balm has carved a niche on the medical shelves of consumers and has become synonymous with muscle pulls, sprains and headaches. It is one of the world's leading topical analgesics, with a soothing action that relieves muscular aches and pains.

Tiger Balm is the preferred choice as a pain relieving balm. It is an interesting example of a truly Asian brand which has gained international recognition.

Passed down through generations, with its origin in the imperial courts of China, whose warlords and emperors needed relief from aches, pains, and a variety of other ailments.

Tiger Balm understands that consumers are increasingly looking for dedicated solutions, and that there are different sets of pain brought on by different activities. Whether it is a remedy for addressing the day-to-day discomforts of your loved ones, the stiff and aching neck and shoulders brought on by work, and muscle pain resulting from exercising, there is always a product from Tiger Balm that will meet your needs – at home, at work and at play.

In India Elder Pharmaceuticals Ltd. brings the world famous pain reliever to all the consumers in the below mentioned forms, Tiger Balm Red, Tiger Balm White, Tiger Oil, Tiger Muscle Rub. Also in the pipeline are few more products, which will take care of chronic pains. This specialized herbal product contains a blend of various active ingredients such as composed of Menthol, Camphor, Dementholised mint oil, Cajuput oil, Clove bud oil and Cassia oil, and is the best temporary relief solution.

“As a fitness instructor and Reebok Master Trainer, I recommend using Tiger Balm to all my clients who sometimes get a muscle spasm or soreness, as it greatly helps relieve muscle tension and aids in muscle relaxation”, says Vinata Shetty, fitness instructor at Qi Gym, Mumbai.

Tiger Balm relieves headaches, bodily aches and pains of muscles and joints due to rheumatism, Arthritis, Backaches, Bruises, Sprains and Sport injuries and is also effective as a pre-exercise muscular warm-up rub. It is even used to soothe insect bites and to relieve nausea and flatulence.

Mr. Henry Menez, General Manager, Mumbai Football Club (he was also the ex Mahindra FC Manager) says, “When I was playing, I used to apply Tiger Balm before the match began to warm up my muscles. I sometimes suggest the same to my players”.

By recognising current high-stress, hectic lifestyles of the male as well as women, Tiger balm contributes to saving many valuable minutes rendered painful by muscle aches, backaches.

Smita, a physiotherapist at Bhatia Hospitals is also in agreement adding, “I would definitely recommend Tiger Balm to my patients for relaxing their muscles. However, I do not recommend vigorous massaging of the balm since only the superficial application of the balm will suffice”.

Contributed by Dr. Anuj Saxena- Elder healthcare Ltd.

For further information, please contact:

Nimoli Gala

Tel: 40311255

Mob: 9819170590

Fax: 22022391

e-mail: nimoli@corvoshandwick.co.in

Website: www.webershandwick.com