Delhi Daredevils to Sport 3-Stripes

Company Brief

New Delhi, March 15, 2008

adidas, the leading sports brand, announced its partnership with Delhi's Indian Premier League team, 'Delhi Daredevils' today as the team's Official Kit Supplier. Through this alliance, adidas has strengthened its commitment towards cricket in India.

Speaking on the partnership Andreas Gellner, Managing Director, adidas India said, "We are extremely proud to be associated with Delhi Daredevils and are looking forward to watching them in action sporting the 3-Stripes. We are confident that they will prove their mettle on the field. There is a huge adidas fan base in Delhi and NCR, and we are therefore particularly delighted to add to the brand's strength with this important partnership."

All Indians are passionate about cricket and this association is a reflection of the company's commitment to the Indian cricket fan. Fans of the sport will see the players including Delhi's very own Virender Sehwag sporting their new adidas look in the next few weeks.

For further information, please contact:

Genesis Burson-Marsteller

Nikhil Pallat

Mob: +91 99996 90904

e-mail: nikhil.pallat@bm.com