Company release, October 26, 2004
Chennai
Music lovers in Chennai are in for a treat with the launch of 'WorldSpace Lounge' in Phase III of Spencer's. WorldSpace Lounge has been designed as a unique experience zone that enables customers to listen to their choice of music on any of WorldSpace's channels in a comfortable and non-intrusive 'lounge' ambience. At the WorldSpace Lounge, customers can also purchase WorldSpace Satellite Radio receivers off the shelf and subscribe to the service to enjoy it anywhere. WorldSpace Satellite Radio offers over 30 channels that cover varied genres of music- from Carnatic to Hindustani Classical, Rock, Pop, Jazz, Rave, Techno, Country and Western Classical to Tamil, Telugu, Malayalam, Kannada, Classic Hindi Film Songs, current Hindi Film and Pop, Trance, R&B and several others; as well as some of the best news channels such as BBC, CNN and NDTV (English & Hindi).
What clearly distinguishes WorldSpace Satellite Radio from any other medium is its sheer variety of content. With over 30 channels that span a vast range of musical genres, WorldSpace offers phenomenal choice to the consumer. From satisfying populist taste to exploring the depths of various musical genres and styles, each WorldSpace channel offers superior quality of choice.
Some of the most unique aspects of WorldSpace Satellite Radio service are:
Amazing variety: Over 30 channels spanning diverse musical genres
Dedicated channels: 24-hour dedicated channels to particular genres of music
Outstanding sound quality: Crystal clear, digital sound quality
Uninterrupted music: Virtually advertising free
Said Sanjay Ramakrishnan, Director, Consumer Audio Business, WorldSpace India Pvt Ltd, "With the launch of 'WorldSpace Lounge' in Chennai, we are happy to provide music lovers in this city with easy access to our distinctive radio service. At WorldSpace Lounge, not only can customers enjoy their choice of music in a leisurely manner, but they can also subscribe to WorldSpace's service right there and enjoy it anywhere. With music to suit the palate of every member in the family, we are certain that Chennai, a city of music lovers, will love WorldSpace".
About WorldSpace Lounge
It gives customers an opportunity to try the unique WorldSpace music experience through 'listening posts'. This experience zone has been aesthetically designed as a trendy and comfortable lounge, where customers can plug-on a set of earphones and tune in to over 30 channels that the WorldSpace network currently offers. WorldSpace Lounge promises Chennaiites a great opportunity to listen to music of their choice in a relaxed ambience, as well as to understand and experience WorldSpace's Satellite Radio service and subscribe to it, if they wish to.
WorldSpace launched three experience zones in Bangalore earlier this year. The WorldSpace Lounge in Chennai is being launched as part of a national roll-out, with Hyderabad being the next city on the cards.
About WorldSpace's Satellite Radio Service
To enjoy the WorldSpace experience, the first step is to buy a WorldSpace Satellite Radio Receiver and subscribe to the service. The receiver enables you to access over 30 channels spanning a universe of musical genres and world news. There is a range of receivers to choose from, starting from Rs 2,790/- to Rs 11,690/-. WorldSpace's content is entirely subscription based. An annual subscription to the WorldSpace network of channels costs Rs 1,200/-, which is less than Rs. 4.00 per day! Lightweight and easy to use, WorldSpace receivers can be used anywhere. These receivers can be purchased in Chennai at the WorldSpace Lounge, Spencer's Plaza and are also available at various dealer outlets across the city. To locate a dealer close to you, log on to our website at www.worldspaceasia.com. On purchase of a receiver, WorldSpace provides complete installation support for its service and has a 14-hour toll-free help line (1-600-44-5432) for customers.
About WorldSpace
WorldSpace is the pioneer of Satellite Radio. Through its two satellites AfriStar and AsiaStar, WorldSpace beams music and information to millions of households across the world. WorldSpace also works closely with a number of government and other key institutions, and lends its technology to them for social development causes like distance education and forecasting. The company is headquartered in Washington D.C., and the Indian operations are run out of Bangalore. WorldSpace boasts of a range of over 30 channels across genres- from Jazz to Classical, to Old Hindi film Music and Rock. WorldSpace now offers Indian channels that include Shruti (Carnatic), Gandharv (Hindustani Classical), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) and Spandana (Telugu) on its network; and is planning to introduce dedicated channels in more regional languages.
For further information please contact:
Mohana Dhoblé
Manager-Corporate Communications
WorldSpace India Pvt Ltd
4th floor, Ratnams Complex
10/5, Kasturba Gandhi Road
Bangalore - 560 001
Tel : +91-80-2212 1160 / 12229 6195