Cerruti 1881 launches the limited 'Hitman' edition of watches

Company Brief

Mumbai, March 18, 2008

The Rose Group through Egana India Pvt Ltd (A joint venture between the Rose Group and Egana Goldpfeil Gmbh) launches a new and limited edition under the Cerruti 1881 “Hitman” banner to celebrate the 50th anniversary of unfailing passion. The new range is priced between Rs. 27, 000/- to Rs. 30, 000/-

The new collection is masculine, cool, and XXL: There was no limit to the designers’ aspirations for this special edition – only to its numbers. Just 1881 pieces of each of the four models from two families have been manufactured. The serial number engraved on the back and the characteristic branding guarantee the authenticity of each watch.

The Family : “Comandante” and “Odissea”

“Comandante”: Strong and powerful: has all the key features of a sports watch and is shielded by a rubber coating. The dial is so bold in its design that the Roman numerals – a Cerruti trademark – almost become secondary. Whether in black or in contrasting black and white, “Comandante” convincingly proves that toughness and sophistication can be two sides of the same timekeeper.

“Odissea” is based on wide open space and dazzling looks. With the broad angular shape and the frugal design of the dial, the strong strap and the polished case, a tension builds up between classic elegance and cool masculinity. With a choice between an all-black model and one in black and rose gold, Cerruti’ s designers have proven once more their sixth sense for excellence.

The watches are available at Watches And More Stores across India.

For further information, please contact:

Good Relations India

Dennis Raul

Tel: 022-24992071-77

Mob: +09820055806

E-mail: dennis@gri.co.in