'Meru', Mumbai’s most successful premier radio taxi service launched in Delhi

Company Brief

New Delhi, March 20, 2008

Mumbai’s premier radio taxi service provider, V-Link Taxis Private Limited, has today announced the launch of ‘Meru’, a world-class metered, radio taxi service in Delhi. V-Link Taxis is an investee company of India Value Fund, a premier, India centric private equity fund.

With the launch of the Meru cab service, Delhi will witness the introduction of Mumbai’s most successful and organized metered radio taxi service in the city. The initial platform to deliver the Meru service in Delhi will be the White Maruti Esteem.

In April 2007, V-Link launched the premium “metered taxi” business in Mumbai. Despite the tough cab service competition in the Mumbai market, Meru cabs have received an outstanding customer response to its services in Mumbai due to its reliability and unrelenting efforts to constantly improve the service provided to its customers. The company is launching its taxi service in Delhi today and plans to introduce Meru in Bangalore by early April and subsequently in other large cities in India during this year making it the largest radio taxi operator in the country.

Meru will deploy around 250 taxis in Delhi initially and shall increase the fleet to 1000 taxis by early next year. Speaking at the launch on Thursday, Mr Neeraj Gupta, Managing Director, V-Link said, “We are in a unique position to expand our radio taxi business across India as we have gained tremendous experience in the demanding Mumbai market over the last year. We have engaged the best-in-class service providers to build the service delivery and technology elements for this project. Our phenomenal success in Mumbai is due to our strong emphasis on providing a high-quality, comfortable and affordable travel experience for our customers.”

The buzz behind the upcoming Commonwealth Games to be held in October 2010 is in sync with the Company’s plans for scaling up its services. V-Link plans to contribute towards upgrading the transportation infrastructure of the city by providing commuters comfort, safety, high end technology, and best service during their travel across the city. He added, “Our radio taxi service will provide customers the opportunity to commute in a modern air-conditioned taxi, enabled by GPS-based dispatch technology. They can call for a taxi at 4422 4422 and the technology enabling this service locates a cab nearest to the customer and dispatches it. The customer has a 100% assurance of a tamper-proof meter and a printed receipt for each fare."

He attributed the phenomenal success of the Meru brand in Mumbai to the company's untiring efforts on selecting, training and deploying the highest quality drivers. “For every 8 drivers screened Meru selects only 1, demonstrating the rigor with which we build quality service delivery.”

He further added, “Meru is modeled on the best cab services in the world like the services in the cities of Singapore and London. Our endeavour will be to work with local governments in each state we enter to provide a world class taxi infrastructure. What private airlines have done to invigorate air travel in India, Meru intends to do with cab services."

In December 2007, the Government of Delhi issued a letter of intent to V-Link to commence its services with 200 radio taxi operations in Delhi. V-Link has satisfied all the criteria laid down by the Government.

Customers can avail of multiple options to get the Meru cab service including dialing into 44224422, sending an SMS to 57575 or doing a web request at www.merucabs.com. Services like “Dial-a-Meru”, “SMS-a-Meru” and “Meru-on-the-Net” will be available. V-Link also offers an advance booking system for ‘Meru’ which allows a customer to book a cab over the phone or on the net in advance at their desired location from anywhere within the city of Delhi. Of course, customers can always hail and flag down a cab on the streets if it is not occupied.

V-Link’s technology ensures that there is a responsive “Lost and Found” tracking system in place so that any item left behind inadvertently in a Meru cab can be traced to the vehicle that a reporting customer would have used.

Every fare that Meru collects is digitally transmitted back to the Control Centre and is recorded for reference. Each cab has an on board printer which gives a printed receipt for the fare collected. The digital tamper proof meter on board and the printed receipt for all fares ensure that the passenger pays strictly in line with the fare structure and no more. The fare structure of the Meru service is in line with the fares prescribed by the Government of Delhi.

For further information, please contact:

Harsh Mehta

Mob: +91 9820802228

e-mail: harsh@corvoshandwick.co.in