India’s third exclusive Hush Puppies outlet unveiled at Ahemadabad

Company Brief

Ahmedabad, March 27, 2008

Hush Puppies, the venerable footwear brand founded in 1958, has unveiled an exclusive outlet at Ahmedabad today. This is the third exclusive Hush Puppies’ store in India following the successful launches of Hush Puppies stores at Hyderabad and Gurgaon. Mr. Marcelo Villagran, Managing Director, Bata India Ltd. and Ms. Puja Gupta, the reigning Miss India inaugurated Ahmedabad’s first Hush Puppies outlet.

Commenting on this significant launch, Mr. Marcelo Villagran, Managing Director, Bata India Ltd. remarked, “Living up to our philosophy of offering the best of footwear fashion in India, we now unveil our third exclusive Hush Puppies outlet. The first two Hush Puppies’ outlets in Hyderabad and Gurgaon enjoy huge popularity with consumers’ who are looking for comfortable fashion.”

“Designed to offer ultimate comfort, Hush Puppies has changed the kind of shoes we wear and ushered in a more relaxed lifestyle. Bata is the sole distributor of Hush Puppies in India and through this stand alone outlet we aim to offer complete range of Hush Puppies shoes and sandals to customers in Ahemadabad. Plans are afoot to open more such outlets in India.”

Distinguished by its Basset Hound icon, Hush Puppies was the first footwear company to design casual shoes, signalling the beginning of today’s relaxed style. Across the world the brand is celebrating “50 years of Casual Style” this year, by offering stylish and comfortable footwear to its customers.

In India t he brand is distributed solely through Bata India Ltd, the largest retailer of footwear in India. Bata is now ushering a new era in casual fashion by unveiling exclusive Hush Puppies stores in India .

Spread across an area of 1100 sq. ft., the all new Hush Puppies outlet at Ahmedabad showcases an exciting range of soft, breathable and very comfortable footwear from Hush Puppies. A truly modern creation that enjoys immense popularity across the globe for its authentic style and casual flair, Hush Puppies is the champion of easy going style. On offer are a range of international and classic designs in Hush Puppies for today’s men and women who have a penchant for fashionable and casual life!

So step into the world of ultimate comfort with Hush Puppies!

For further information, please contact:

Veenu Kapoor

Tel: +91-11-40501217

Mob: +09818401116

Fax: +91-11-26936836

e-mail: veenu@corvoshandwick.co.in

Website: www.webershandwick.com