Santoor White launches 4 in 1 pack

Company Brief

New Delhi, March 28, 2008

Wipro Consumer Care is all set to revolutionise the beauty soap market by introducing the popular Santoor White at just Rs 40/- for 4 soaps. This product will be available in all leading stores across the country.

The soap endowed with rich lingering fragrance, comes in an eye-catching packaging. Enriched with milk of almonds, sandal and turmeric it moisturizes the skin and makes it look younger. At Rs. 40/- for 4 soaps of 70g a lot more consumers from various segments would be able to avail a great bathing experience and the promise of younger looking skin from Santoor White.

"The Rs. 40 for 4 soaps price will address several consumer needs at once- those who are habitual of buying large packs and those who are price conscious but still want a great bathing experience" said Mr. Anil Chugh, Senior Vice-President, (Sales and Marketing), Wipro Consumer Care.

Santoor, the flagship brand of WCCL valued at over Rs. 500 crore at consumer value, saw its All India value share rise from 6.2% to 7.8% over the last 12 months and has grown by 36% in value terms in Jan -Dec 07 over the same period last year, much faster than the category growth rate. Santoor is clearly now the second largest toilet soap brand in the south and west of India. Santoor is also available Glycerine variant.

For further information, please contact:

Clea Public Relations India Pvt. Ltd.

Harpreet Singh Marwah

Mob: +09810276332

e-mail: harpreet@cleapublicrelations.com