TNS strengthens motivational research expertise

Company release, November 17, 2004

New Delhi

TNS, the leading market information provider, has launched its powerful new NeedScope System™, which combines the best features of TNS' global solution with the former NFO's Impsys. Committed to delivering the best motivational research system worldwide for both qualitative and quantative projective research, TNS now owns 75% of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25% share.

Motivational research is a fast growing area due to increasing client needs to differentiate brands beyond functional features. The new NeedScope System helps clients build and manage brand and product portfolios by better understanding all layers of consumer needs and brand perceptions - from functional to social and emotive.

Amaury de Condé, Managing Director of the portfolio of Business Solutions at TNS said; "Marketing and brand gurus are advising marketers to seriously consider the strong influence emotions have on purchase decisions. They state that 95% of our purchase decision making takes place in the subconscious mind. TNS' new NeedScope System offers the only projective research system worldwide with a validated framework to understand what really drives consumers. It helps our clients to segment consumer needs and position brands, with insights far beyond what traditional research offers"

About TNS:

TNS is a leading global provider of market information. We collect, analyse and interpret information to help our clients better understand the needs and wants of their customers. We provide research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder management. We are also one of the leading providers of social and political polling.

From our global network, which spans 70 countries, we provide local expertise and knowledge, together with internationally consistent information and analysis to multi-national organisations. Further information on TNS can be found on www.tns-global.com.

For more information please contact:

Indrani Raychaudhuri

Corporate Communications

TNS India

CICD Tower

Institutional Area, Hauz Khas

New Delhi 110 016, India

e-mail : indrani.raychaudhuri@tns-global.com

Phone :+91(0)11 5256 6666 (B), 5256 6764 (D), 98110794153 (M)

Fax :+91(0)11 5256 6677

Web : http://www.tns-global.com

or Priyanka Kaintura, Manager - Corporate Communications, TNS India

Tel: +91 11 5256 6764; 9811417980 (M) or email: priyanka.k@tns-global.com