LeagueOne Marketing selected by DLF Recreational Foundation for innovative marketing solutions

Company Brief

New Delhi, April 17,2008

LeagueOne Marketing Services Private Limited has been selected by DLF Recreational Foundation, the socio-recreational arm of DLF Hotel Holdings Ltd, for innovative marketing solutions to be executed at its premium property, DLF City Club, Gurgaon. DLF City Club has over 5,000 families with over 18,000 members, owning and staying at various Premium DLF properties across Delhi and NCR. LeagueOne is developing and will execute a full one year marketing program which shall enhance the experience of the members.

These programs will include innovations such as "Play Night" every fortnight, "Kids Saturdays", periodic "Ladies Special" & "Corporate Sessions", in addition to continuing the highly successful "DLF May Queen" for the 4th year and "Mrs DLF" pageants. LeagueOne, which has established the "Largest & Only Multi-Branded In-store Retail Network" in the country, shall provide extensive reach for the program details to be viewed at its LeagueOne Advantage outlets across Delhi, Gurgaon and Noida for the general residents to relate with the activities being undertaken by DLF City Club. The programs will also enable Brands and Products to engage with over 18,000 Club Members in a highly interactive mode while expanding their reach to connect with millions of residents via the Largest and Only Multi-Branded In-store Retail network built by LeagueOne.

DLF Hotels management is highly convinced with the effectiveness of the creative and innovative concepts, developed by LeagueOne and is looking forward to similar efforts for its other properties in the time to come. Further, as reiterated by the GM of the City Club, "DLF Club is always bringing new concepts and services for its members and is looking forward to a much wider bouquet of services from LeagueOne over the next 12 months".

"LeagueOne is a Retail Marketing company which brings a wealth of creative marketing and innovative solutions to the sector. The concept of Retail Marketing coupled with premium establishments like the DLF City Club is to maximize experience of all stakeholders, the Consumers, Establishments, Retailers and Brands through interactive and informative activities, on an ongoing basis. LeagueOne's "Internetwork of Retail" is one such innovation which is building a unique bond between Customers, Retailers and Brands to explore and rediscover each other" explains Rajiv Gupta, MD LeagueOne.

For further information, please contact:

LeagueOne Marketing Services

Shreeya Roy

e-mail: shreeya.roy@leagueone.in