Ferrari selects Tata Consultancy services for Pole Position

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afaqs! news bureau
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Company release, December 6, 2004

New Delhi

Cutting-edge solutions delivered with speed and precision and the constant search for excellence and innovation have led to a deal between the makers of the worlds fastest and most famous red car and Asias largest software company.

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TATA Consultancy Services (TCS) and Scuderia Ferrari have concluded a deal whereby teams of engineers and specialists from TCS will provide IT and engineering services for the development of the Formula 1 racing car for the next racing season beginning March 2005. In addition TCS solutions will also be part of the racing cars popular cousin, the Ferrari sports car.

This is no ordinary recognition. We are delighted that Ferrari has chosen TCS technology and solutions to retain its pole position, said S Ramadorai, Chief Executive Officer and Managing Director, TCS. The F1 car is the most complex and advanced car platform in the market, packing research in aerodynamics, engine technology, brakes, tyres and modeling to name just a few - this collaboration is a tribute to our work, to the solutions we provide and to our engineers who strive ceaselessly to make this company what it is today, he added.

A Formula 1 entry, as part of Ferraris technology team is a feather in the cap for TCS, showing that the Indian industry leader is now part of an elite group that is driving the future of technology worldwide. Collection and processing of millions of data elements with speed and accuracy is daily business at Scuderia Ferrari, the Maranello, Italy-based home of the car manufacturers.

The deal makes TCS the first Indian company to enter the F1 stadium alongside the most famous occupant of this global arena. With 19 Grand Prix races in 17 countries on four continents and an average 250 millions viewers per race, an F1 presence for any company on this large international canvas speaks of its dynamism, performance, teamwork, stamina for vertiginous competition and power. The F1 family consists of an extremely limited number of companies from around the world selected for their excellence and market position. We only work with excellent companies because that is what makes Ferrari what it is today, said Jean Todt, Managing Director, Ferrari. TCS has what it takes to help us retain our pole position, he added.

Echoing that confidence, said Antonio Calabrese, Chief Information Officer, Ferrari, We have great expectations from our relationship with TCS - we know they are the best and we look forward to working with them in the years ahead.

While glamour and speed is what attracts millions of viewers to the races, a lesser-known fact is that increasingly, an F1 car is a feat of engineering in many domains. It has more in common with a jet fighter than it does with a normal car. Experts compare it to a moving solutions platform that tests not only the stamina of the drivers but also mechanical and electronic systems that have to perform under levels of extreme stress. Goalposts shift dramatically every moment and pressure to deliver is a constant. From car electronics to safety, aerodynamics to trouble-shooting, TCS will work with the F1 team to provide IT-based solutions before, during and between races.

In Europe where expectations are very high, challenges are multi-pronged and the eye for detail and excellence are unique, the very fact that Ferrari has chosen to work with TCS is an indication of how the market views us, said N Chandrasekharan, Executive Vice President TCS who led the negotiations with the Italian company. When the season begins in March 2005 and the famous red car wins Formula 1 races, we will know that we have contributed to that success, he added.

Earlier this year, TCS became the first company in the world to achieve CMMI and P-CMM Maturity level 5. Some of TCS projects for Europe-based clients have become global benchmark solutions. TCS was at the forefront of providing software solutions to European clients for the currency transition to the Euro and it was also the first company to deliver solutions to Europe using the offshore development methodology. TCS has also delivered cutting edge engineering solutions to several customers in Europe in the automotive, aerospace, heavy engineering and automation domain.

About TCS

Tata Consultancy Services (TCS) is a leading global IT services provider and was the first billion-dollar Indian IT services organization by annual revenues. Since its inception in 1968, TCS has pioneered many of the significant developments in the Indian IT services industry, including the offshore delivery model for IT services. It has successfully extended this proposition to provide global engineering services to nearly 100 customers around the world.

TCS is a global organization with offices in 32 countries and development centers in 10 countries. TCS offers a comprehensive range of IT services to its clients in diverse industries such as banking and financial services, insurance, manufacturing, telecommunications, retail and transportation. TCS clients comprise of some of the worlds largest and well-known organizations. TCS has developed extensive experience in providing end-to-end IT services, integrating multiple technologies and delivering solutions in multiple geographies for its global clients. It is the largest Indian IT services organization in terms of revenues as well as profits.

TCS is part of the Tata Group, which has a heritage of over 135 years as one of Indias leading corporate groups. The Tata Group has interests in a diverse range of industries, and had combined sales of approximately Rs. 654 billion (US$14.25 billion) in fiscal 2004.

For more information please contact:

Shivanand Kanavi

Vice President

Tata Consultancy Services Ltd

Tel: 56689999

shivanand.kanavi@tcs.com

Ramakrishna Prayag/ Kinshuk Gupta

Vaishnavi Corporate Communications

Tel: 52393500

Mobile: 9818184997/ 9810976685

ramakrishana@vccpl.com

kinshuk@vccpl.com

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