Samsung launches its new 2008 series of Flat Panel Televisions with breakthrough technology and design in the Indian market

Company Brief

Chennai, April 24, 2008

Digital technology leader, Samsung India Electronics Ltd. today announced the launch of its new, advanced 2008 Series of LCD and Plasma televisions in the Indian market. The new LCD Series that have been launched in the Indian market include; the Full HD LCD Series 6 & 5 and the HD ready Series 4 and 3. In the case of Plasma televisions, the Full HD Series 5 and the 3D Ready Series 4 have been launched in the Indian market. States Mr.R.Zutshi, Deputy MD, Samsung India, “With the launch of our Full HD Series 6 and 5, we are looking at owning the Full HD platform in the Indian market. We expect the Full HD Flat Panel television range to constitute over 20% of our Flat Panel TV volumes in the Year.”

Series 6 Full HD LCD TVs

Samsung’s Series 6 marks the first appearance of Crystal design in the 2008 LCD HDTV line-up. Inspired by designs from the automotive and fashion industries, Samsung’s new molding process eliminates the need for glue or screws to construct the television cabinets. The result is an LCD HDTV with a clean, smooth finish infused with a hint of a translucent color. On the wall or off, these sets give the impression it is floating, with soft lines that complement any home décor. The Company has taken care to harmonize the new crystal design with Samsung’s largest viewing and technological advancements, such as Ultra Clear Panel and 100Hz Motion Plus technology, providing the sharpest, smoothest pictures even when images are moving at top speeds.

The Ultra Clear Panel was developed by Samsung to further reduce glare in difficult lighting conditions and enable optimum picture viewing. A new layer of organic particles in the panel reduces reflection even more than the original super clear panel to provide remarkably improved clarity and a stunning dynamic contrast ratio of 50,000:1 in the 40, 46, and 52 inches models.

Technological enhancement to the image rendering continues with the company’s Wide Color Enhancer 2 and DNIe Pro, which is the new generation of Samsung’s Digital Natural Image Engine. DNIe Pro eliminates noise while also boosting contrasts and sharpening edges on fast moving, Full HD images. With Samsung’s Wide Colour Enhancer 2, images are saturated with vivid, natural colour due to the expanded range of colour expression.

The new crystal design also incorporates Samsung’s recently developed down-firing speakers, which replaces older duct-style speakers to produce a more balanced sound dynamic in a wider frequency range that will thrill movie and game lovers. Peripherals such as HD DVD and Blu Ray players are easily connected via four HDMI 1.3 connectors.

The Series 6 of LCD televisions have been launched in 32”, 40”, 46” and 52” screen sizes and is priced in the range between Rs.74, 000/- to Rs.3, 00,000/-“By introducing the concept of series marketing, we are trying to put the right TVs in the right living rooms by giving a better series of choices to our consumers and simplifying how we market our technologies”, states Mr. Zutshi.

Series 5 Full HD LCD TVs

Samsung today also announced the launch of its new Series 5 Full HD LCD and Plasma TVs in the Indian market. This series includes LCD modes in 32, 37, 40 and 46 inches and a 50 inch PDP model. All the Samsung Series 5 LCD TVs come with Full HD resolution (1920* 1080), a fast 5ms response time and a 178o viewing angle.

For the LCD models, Samsung has also utilized its patented New Clear Panel, which significantly lowers reflection and provides deeper blacks and a high contrast ratio of 30,000:1 in the larger screen models (15,000:1 for the 32/37 inch sets). The PDP models incorporate the company’s upgraded Filter Bright, which utilizes Samsung’s patented Super Black Panel.

And the Series 5 TVs leave nothing to be desired in terms of convenience and connectivity. All models support 1080p inputs for use with a range of HD peripherals, including 3 HDMI 1.3 connections (1 side/2 rear), and side-mounted WiseLink (USB 2.0), which let users enjoy the contents on their digital cameras and MP3 players with a direct TV connection.

TV viewing can be further optimized with one of the three preprogrammed entertainment modes –sports, movie, and game –which offer automatic enhancements to the picture and sound. The Series 5 LCD TVs are priced in the range between Rs 59,000/- to Rs 130,000/-.

Series 4 LCD TVs

The 720 P Series 4 was designed with many of the same high end components used across Samsung’s entire LCD lineup. The Series 4 piano black bezel elegantly frames a Super Patterned Vertical Alignment. (SPVA) LCD panel and 178 degree viewing angles from all four axes. Down firing Stereo Speakers are completely hidden in specially designed chambers at the bottom of the display to increase audio quality.

The LCD Series 4, available in 26” 32”, 37” and 40” screen sizes, offers easy connectivity through 3 HDMI ports (1 side), 6 ms Response Time and 10,000:1 contrast ratio. The Series 4 is priced in the range between Rs.25,000 to Rs.85,000/-

The 720p Series 3, available in 32” and 40” screen sizes, comes with advanced features like 2 HDMI ports for connectivity with digital devices such as HD Camcorders etc. Samsung Series 3 LCD TVs come with a 6ms Response Time and a Contrast Ratio of 8000:1. Samsung Series 3 LCD TVs are priced in the range Rs.44, 000/- to Rs.77, 000/-.

States Mr. Zutshi, “ Based on the design and technological superiority of our new Flat Panel TV range, our efforts in the direction of Series marketing and enhancing visibility across the channel, I am confident we will be able to notch up a 45% market share in the Indian market this Year.”

With the launch of the new LCD series, Samsung has a range of 16 LCD models in the price range between 22” to 70” screen size, priced in the range between Rs.25,000/- to Rs.24,00,000/-.

2008 Plasma TV Range: Series 5 and 4 introduced

Samsung has developed the first 3D-ready, Plasma HDTV in the market with its Series 4 plasma HDTV. “By integrating 3D technology into the plasma category, we’re offering consumers the benefits of both a flat-panel set and 3D movie viewing and gaming.” states Mr. Zutshi

Both the Series 4 and Series 5 Plasma models come packaged in a lustrous, piano-black exterior. Built-in entertainment modes automatically optimize image and audio quality to the content being viewed—a must-have for the avid gamer, sports fan or movie buff. Further enhancing the Series’ viewing experience is the FilterBright™ anti-glare technology, which produces deeper blacks and an increased contrast ratio for overall superior picture .Both the Series 5(550S) and the Series 4 (450P) Offer a Dynamic Contrast Ratio of 1000, 000:1. A variety of multimedia devices can be easily connected and used through 3 HDMI inputs, one of which conveniently located on the side of the sets.

The Series 4 Plasma TV is available in both 42-inches and 50-inches model sizes. With the launch of the new Series 5 and 4 in Plasma televisions, Samsung has a range of 5 Plasma televisions in the Indian market in the price range between Rs.69,000/- to Rs.450,000/-.

For further information, please contact:

Samsung India Electronics Pvt. Ltd.

Ruchika Batra

Tel: 011-46591234

e-mail: ruchika.b@samsung.com