dishtv launches the IPL Pack

Company Brief

New Delhi, April 24, 2008

dishtv - India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, announces for its subscribers, yet another innovative offer by introducing “the IPL Pack” for Rs 120 only. Whilst the bulk of dishtv subscribers on its maxi and welcome packages already have MAX included and are hence enjoying the series. This special IPL pack announcement has been done with an objective to allow its subscribers on the freedom and freedom plus packs (which do not otherwise carry MAX channel) to enjoy the series, at a small one time fee of Rs 120 only.

World over special events, especially sports events are sold on DTH platforms on a similar “pay per event” concept. With the introduction of this special pack all dishtv subscribers on lower tiers – dish Freedom and dish Freedom Plus, can also enjoy Set Max @ merely paying Rs. 120 extra. The channel will be authorized to the subscribers till the series ends on 1st June08.

Further, a consumer offer available in the 4 southern states, also allows new users, who are signing in at the freedom plus pack level, to view the IPL matches free. Under this offer, a new subscriber gets his dishtv connection along with 12 months of freedom plus package for Rs 3150. Between 25th April and 31st May, new subscribers buying this pack, will also get IPL on MAX free till 1st June08.

Cricket is like a religion in our country and with the advent of new cricket formats such as T20, the game has become all the more interesting and nail biting. Given the popularity of IPL, dishtv has created an opportunity for its discerning subscribers to catch up with the IPL fever and not miss out on any of the action, irrespective of the package they are on. They can enjoy the stadium like experience of all IPL matches from the comfort of their homes.

So, what are you waiting for? Come lap up this amazing offer now.

For further information, please contact:

LINOpinion

Yasna Mistree

Tel: +91-22-24997639

Mob: +91-9820942610

Fax: +91-22-66602731

e-mail: yasna.mistree@lintasindia.com