Hanmer & Partners wins Bharat Matrimony.com's PR account

Company release, December 13, 2004

Mumbai

Hanmer & Partners Communications, a leading Public Relations firm has bagged BharatMatrimony.com?s The No.1 Indian Matrimony portal. BharatMatrimony.com had called for a PR pitch nearly a month ago featuring all the top end PR agencies. The company required the agencies to make presentations which included both credentials and strategy. Hanmer & Partners was among 9 national public relations firms that pitched for the account.

S Suresh, Business Head, BharatMatrimony.com Pvt Ltd. said, ??We have zeroed in on Hanmer and Partners Chennai, after a multi-agency pitch which featured the best of the PR agencies. Hanmer and Partners was the right choice because they matched our expectations in terms of quality PR, and they had a sound comprehension of our business and PR strategy,? he said.

BharatMatrimony.com Pvt. Ltd., based in Chennai with a strong global presence, is a matrimonial service provider conceived in 1997. Currently there are over three million registered users and over two hundred and fifty thousand successful marriages to its credit. The company also has a wide gamut of services with an excellent replication of their online services and offline. The website has 14 regional sites for greater local relevance. The company is also present abroad to cater to the NRI market.

Sunil Gautam, Managing Director, Hanmer & Partners Communications Pvt Ltd. added,? The key to winning the pitch was in the approach. We did not look at Bharat Matrimony.com as a portal or a dotcom company, but as a click, brick and mortar company owing to its strong offline presence providing complete marriage solutions under one roof. Our communications strategy was presented based on careful analysis of the PR initiatives in the past and with focus on clarity in terms of positioning. Greater impetuous was also given to their regional brands to ensure that the local relevance factor is leveraged to the maximum. We are indeed proud to be associated with BharatMatrimony.com and look forward delivering the best.?

About Hanmer & Partners

Hanmer & Partners is a multi-disciplinary communications consultancy firm focused towards defining and enhancing public image of clients. The company has a network of 27 offices including a recently set up Dubai operation. 165 dedicated PR professionals constitute over 600 man-years of experience across 20 different industries. The company handles PR for 70 leading companies and brands such as LG, Kinetic, CNBC, Daimler Chrysler, LG Household and Healthcare, Arvind Brands, Reid & Taylor, Western Union and Gujarat Ambuja etc. The company has also recently announced the acquisition of Doc Asia ? a healthcare communications company and thereby launching Hanmer Healthcare & Hanmer Interactive. For further information on the services offered by Hanmer & Partners please log onto www.hanmerpr.com

For media enquiries contact:

Rasika/ Shuchi

Hanmer & Partners ? Mumbai

Tel: 022-5633 5969

Fax: 022-5633 5979

Email: shuchi@hanmerpr.com