Kappa unveils its new sports wear range for Kids - ‘Kappa Under 14’

Company Brief

Bangalore, May 02, 2008

Kappa - the Italian fashion sports wear brand introduced in India by LMG Brands has launched its sports wear range for kids – Kappa Under 14 - in India. Comprising of a distinct range for boys and girls, the collection has been designed to appeal to kids in the age group 4 – 14. The brand also marked the launch of Kappa Under 14 by extending support to Arjun Maini who is the National Karting Champion Under 12. The launch event today saw Arjun Maini - the fastest Indian on wheels Under 12 - make his way to the audience through a power packed karting spectacle.

Kappa Under 14 has been positioned as a sportswear brand with an emphasis on “active wear”. The Italian origin of the brand further lends it a distinct style and validates the tagline of the Kappa brand – Look Good On The Move. The range is priced between Rs. 300 to Rs. 1000 and will be available through Kappa Exclusive stores in Delhi, Noida, Mumbai, Bangalore, Pune, Hyderabad and Calicut. In addition the Kappa Under 14 range is present at large format stores like Lifestyle & Central across the cities of New Delhi, Noida, Gurgaon, Jaipur, Mumbai, Pune, Ahmedabad, Bangalore, Chennai & Hyderabad.

The branded kids wear market in India is estimated at Rs. 1000 crores and is growing at about 15%. Kappa Under 14 hopes to garner a significant chunk of this market.

Commenting on the launch, Johnny John, President of LMG Brands said “Kids in urban India are increasingly stepping out and choosing an active lifestyle for themselves. Sports and sports related engagements are their preferred activities towards this end. The branded kids wear market in India till now had no dedicated offering in the sports wear segment. With Kappa Under 14, we are plugging this gap in the kids wear market and making available to kids an international range of active sportswear. The launch of Kappa Under 14 will be marked by our support to achievers and role models among kids in the sporting arena. The support to the little champ, Arjun Maini under the aegis of Kappa Under 14 is the first step in that direction.”

Added an excited Arjun Maini, “I love karting and want to continue achieving new heights in this sport. The support and confidence of Kappa Under 14 will go a long way in helping me achieve new milestones.”

The Kappa kids range has been put together on the basis of certain themes and activities and is in line with the Adults Range. There are two distinct ranges for both Boys and Girls.

The Boys range:

Soccer: This collection is inspired by soccer and includes Cut & Sew Jerseys, Hooded Tees & Soccer Shorts. This collection is very stylised with highlights in bright colours and prints to reflect the sport.

Training: The highlights for this collection include Fashion Tees with Prints and Appliqués and Cut & Sew Jerseys with Mesh fabric inserts to reflect the fashion on field. Jog Pants, ¾ Pants and shorts are also a part of the offering.

The Girls range:

Training: In Line with the Boys Training collection, the Girls collection also has a selection of styles for training but with a dash of colours to create a fashion appeal. Hooded tees in slub jersey with smart prints along with jog pants in full length and ¾ length are part of this collection.

Athletic Fashion: This collection is for the fashion conscious athletes. There is a line of Athletic Fashion wear with smart layered tops, dresses, and pleated skirts.

For both Boys & Girls:

Eroi & Banda: There are definite Eroi and Banda styles for Boys as well as girls which lead in to the adult line.

For further information, please contact:

PR Pundit Public Relations

Dhivija Shivram

Mob: 9945389476

e-mail: dhivija.s@prpundit.com