Kunal R Sachdev appointed Hidesign CEO

Company release, December 16, 2004

New Delhi

Hidesign has appointed Mr. Kunal R Sachdev as its CEO. This is his second stint with Hidesign after a gap of five years. A marketing professional, Mr. Sachdev has over 17 years of experience across industries.

During his previous association with Hidesign, Mr. Sachdev was instrumental in building the Hidesign brand and establishing it as a lifestyle product in India. In his current role as CEO, Mr. Sachdev has been inducted to enhance Hidesign?s international brand salience and reinforce its established leadership position in India.

After his first tenure at Hidesign, Mr. Sachdev set up an offline business-to-business marketing team for a London-based trading portal and then went on to head a leading consultancy providing marketing support and public relation solutions to companies in India. During his initial career, Mr. Sachdev was part of the ITC group as Marketing and Business Development Head of its retail finance products division.

About Hidesign

Hidesign is a brand, which like its products, has been built patiently. With a humble beginning in Pondicherry in 1978, Hidesign today has a global brand presence and has become the first Indian Brand to be retailed at premium international outlets. In India apart from being available at exclusive Hidesign outlets, the collection is also retailed at leading stores like Shoppers Stop, Lifestyle, The Bombay Store etc. Internationally, the collection is available at leading stores in the US, Europe, Australia, South Africa and Russia. Among the many stores where Hidesign products find pride of place are House of Fraser, John Lewis, Neiman Marcus, Bergdorf Goodman and Selfridges.

For further information, pls contact:

Ruhee Dhar

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Integral PR Services Pvt. Ltd.

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