TCL’s LCD segment bridging the gap between technology and style

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afaqs! news bureau
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Company Brief

Mumbai, May 09, 2008

TCL's new range of LCD's - E series MRP - 40 inch - Rs 59,900 / 30 inch - Rs 39,900

TCL India Holdings Pvt. Ltd., an emerging Consumer Electronics major from China is the largest manufacturer of the LCD TVs has recently launched a new range of LCDs. The LCD TV range proves that TCL bridges the gap between technology and style. The LCD segment has two series i.e E series and M series. The E series is streamlined and stylish with unique features, and the dynamic M series in LCD segment is inspired by the beautiful country France and is the winner of 2007 Emmy TV Technology Award for the on screen display (OSD) Technology and comes with extra functionality.

Mr. Warren Wang, Managing Director, TCL India Holdings Pvt. Ltd. Says “We have a great reputation for having a fusion of technology with style, and LCD segment is the perfect example of how we can take this to the next level. Everyone now can feel proud to own such a beautifully designed TV.”

The beauty does not stop at the design, as the LCD segment has unsurpassable picture quality giving an even sharper and exciting viewing experience. Its picture enhancement features include:

- DLTI (Dynamic Luminance Transient Improvement)/ DCTI – Improves response of luminance and chrominance signals respectively and makes inter-edge of the luminance and chrominance signals without further ado, then obtains an effect of vivid black-towhite transition and more mafnificient chromatic images without ghosting or smearing.

- Dynamic Black Stretch – The dynamic Black Stretch is a picture quality solution that takes into consideration what the human eye perceives. It processes the signal to display much deeper and distinct blacks.

- 3D Dynamic Noise Reduction – Independently processes re, green and blue saturation along with colour contrast, reproducing the most stunning accent and harmonious graduation, Collaborating with the broad spectrum of HD CCFL panel, it effectively regenerates natural looking skin tone, and delivers vibrant, scenery that touches your senses.

- XWCG – Wide colour range (XWCG) colour performance technology, which can comprehensively enhance pure blue and increase colour performance for 30%, adapted colourless distortion gamma positive electricity cicuit to avoid aberration.

The LCD segment also comes up with integrated sound effect that includes integrated speaker and multiform sound effects that gives high quality sound production and a true home theatre experience with the built-in bass, treble, balance adjustable system and sound equalizer.

Another catching feature for Audio Visual lovers is the inclusion of three High Definition Multimedia Interface (HDMI) connections. This means when connected to a set up box, DVD or DTV, HDMI allows 100% flawless transmission of both visual and audio digital signal.

And the best and perfect feature is the best wide viewing angle technology for large LCD Screen. Through the enhancement and optimization of subsidiary megapixel LCD arrangement, the wide viewing angle can reach 178 degrees. With the pure black driver technology, it provides a visual display with pure clear, faithful, colour and stunning clarity.

The TCL LCD TVs are available in a price range of:

E Series

L40E62A2 – 40 inch – Rs. 59,900 / L32E62A3 – 32 inch – Rs. 39,900

M Series

L40M61A2 – 40 inch - Rs. 65900 /L32M61A3 – 32 inch – Rs. 43,900

For further information, please contact:

Percept Profile

Binal Kamdar

Mob: 9821075104

e-mail: binal@perceptprofile.com

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