Modicare launches world's first Triactiv Jewellery

Company release, December 23, 2004

New Delhi

Modicare, one of India's leading Direct Selling Companies has introduced world's first TriActiv Jewellery. An international break through, Triactiv is an innovative product with its unique combination of Far Infrared, Negative Ions and Magnetic technologies.

Launching the products, Chris Bolsover, Modicare's Chief Operating Officer said, "Modicare Triactiv Jewellery is truly a unique product range. The product has been designed, to help people deal with the challenges of modern living, such as, stress, discomfort and low energy levels. The range helps improve blood circulation, easing joint stiffness, relaxing muscles and increase flexibility. Truly a 'Gift of Love' for your dear ones."

Designed in durable surgical steel, plated with an advanced process of wear resistant 23K Gold, this jewellery is a delight to wear. Packaged in a unique custom designed box, Modicare Triactiv product range (sold only through Modicare Consultants) includes the necklaces for women (priced at Rs.5500/-) and bracelets for men and women (priced at Rs.3200/-).

The Triactiv Components:

Solar Teq ceramic inserts emitting Far Infrared rays in the specific wavelength of 4-14 microns helps in activating water molecules in your body and helps to improve oxygen levels. This technology was commercially made possible a decade ago in Japan by utilising NASA's innovative development of Bio-ceramics and now is being extensively used in Japan, Korea and China.

AeroTeq ceramic inserts emitting Negatively charged Oxygen ions of around 800-1000 ions / cm3 helps to give an invigorating and refreshing effect on the human body, as can be experienced by standing close to a waterfall, beach etc. This is a more recent Japanese technological breakthrough and has already been widely recognised in Japan and Korea as the missing component for total wellness.

MagTeq unipolar magnetic inserts emitting a magnetic field of around 850 guass helps in dilating blood vessels and increases blood flow. As a result, more oxygen and nutrients are carried to the cells. This technique has been widely used in Asia for centuries.

About Modicare

Modicare, is one of India's leading Direct Selling companies and is a major player in an industry dominated by multinational giants. Modicare has grown from the initial 400 distributors in 1996 to its present level of 4,50,000 distributors. The company has 49 centers across the country that supplies products to over 2,600 cities. Modicare offers products in the categories of Nutrition, Health & Wellness, Personal Care, Laundry Care, Auto Care, Food, Home Care, Color Cosmetics & Skin Care & Water Purification. Modicare products are backed by the 100% Satisfaction Guarantee and are developed by the company's own highly experienced scientists and technical staff at its R&D centers. All products are formulated according to international standards and developed in accordance with Indian tastes.

For more information, please contact:

Kiran Singh

Modicare Limited

(011) 26321441, Ext: 169 / 9810968827

email: ksingh?modicare@modi.com

Or Vishal Tyagi / Swati Sharma

Brand-Comm

011- 23359540/9810163708

email: vishal@brand-comm.com/swati@brand-comm.com