Celebrate the festive season with new pillsbury eggless cooker Cake Mix

Company release, December 23, 2004

New Delhi

With New Pillsbury Eggless Cooker Cake Mix - you don't need eggs and you don't need an oven to bake a cake! Available in Chocolate and Vanilla flavours, Pillsbury Eggless Cooker Cake Mix is priced at Rs. 35/- for a 175g pack, which makes 250g cake.

So, for all those mothers waiting to turn into gourmet cooks and to conjure up great cakes in minutes, but without the hassle of eggs and an oven, the mouth watering Pillsbury Eggless Cooker Cake Mix is just the solution. All the ingredients have already been pre-mixed in the right proportions - so you can get a perfect vegetarian cake - time after time! All you have to do is add milk and oil, mix and steam for 30-35 minutes & voila! we have a cake that's ready to devour!

The icing on the cake is the festive promotion - where with every purchase of Pillsbury Eggless Cooker Cake, a pack of chocolate icing comes absolutely free!

Commenting on the launch, Ms. Gayatri Yadav, Marketing Director, General Mills said, "A lot of moms across the country would love to delight their kids with home-made cakes, but often do not have ovens or would not like to cook with eggs at home. With the launch of Pillsbury Eggless Cooker Cake we address the need gap that existed in the market for such a product. This is in line with our philosophy of constantly innovating and trying to find a solution to consumer constraints."

General Mills India is committed to delighting the discerning Indian consumer - with a range of exciting, innovative and relevant food products. The emphasis is on bringing in global brands & technology and adapting it to local market requirements. General Mills has a range of exciting food brands in the Indian market with Pillsbury (Atta, Cake Mixes, Custard, Semiya & Pizza), Green Giant (Canned Corn & Speciality Vegetables) and the recently launched range of Betty Crocker Baking Mixes. General Mills India also has a vibrant Exports as well as a Bakeries & Food Service division.

General Mills Inc., with $ 11.5 Billion in net sales, markets trusted consumer brands across a wide range of food categories, which are sold in over 100 countries around the world. The General Mills brands portfolio includes Big G Cereals, Betty Crocker desserts and mixes, Pillsbury dough based products, Green Giant vegetables, H䡧en-Dazs ice-cream, Old El Paso Mexican Foods, Pop-Secret micro-wave popcorn and Nature Valley granola bars in addition to a large Bakeries & Food Service business.

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