Parle ushers in ‘Richness in taste’ with the launch of 20-20 cookies

Company Brief

New Delhi, May 16, 2008

This summer experience the richness in taste with Parle’s brand new 20-20 cookies. Each biscuit is baked to perfection and comes in two variants - Butter & Cashew Butter. A mouth-melting experience with every bite you take, Parle’s new 20-20 cookies promised to be a combination of crunch and scrumptious delicacy.

Consumers especially the young adults are looking for a tastier and crunchier variety of cookies than ever before. Parle 20-20 cookies are aimed towards young adults – the ‘now’ generation. This is the generation that wants to live right now, and is in a hurry to cram a medley of experiences into life. The now mantra of the day is ‘instant gratification’ which 20-20 delivers without compensating on quality or taste.

20-20 is a cricket-relevant word. The company’s objective was to make it relevant to consumers and their lives. 20-20 stands for a short, instantly gratifying game that ends in three hours. No waiting long hours for results, more action crammed into 3 hours making 20-20 matches a visually electrifying treat. Similarly 20-20 cookies packed with the goodness of pure butter coupled with the scrumptious taste of cashews melts in the mouth leaving a lingering taste that is bound to be unforgettable.

Short mein niptao.

In today’s times where everybody is on the run, there’s a short cut to everything. Nobody has the time for long-winded speeches or procedures. 20-20 endorses the short, crisp way of doing things. Whatever you do, keep it short has become the ‘mantra’ of the young generation.

Parle is revamping and elevating its existing range of products that already includes Parle-G, Monaco, Krackjack, Parle Marie, Digestive Marie, Milano, Hide and Seek, Kreams and Confectionaries such as Kaccha Mango bite, Mango bite, Melody Golgappa and Kismi toffee.

The Parle 20–20 Butter Cookies and the Parle 20-20 Cashew Butter Cookies are both available in 75gms, 110 gms and 225gms pack. The product is available at all leading stores in India.

For further information, please contact:

Blue Lotus Communication

Richa Gaur

Mob: 9990940503

e-mail: richag@bluelotuspr.com